Product Marketing - Market intelligence

Anywhere in France, Belgium, Spain /
Revenue – Growth & Marketing /
Permanent Employment Contract
/ Hybrid
🐼 Who we are

Alan is your friend in health.

Alan's long-term goal is to make personal, proactive and holistic health part of people’s daily life, striving to be the world’s most member-centric healthcare company. Our employees join Alan because they truly believe in this mission. 

As of today, Alan operates in 3 countries (🇫🇷, 🇧🇪, 🇪🇸) and covers more than 400,000 members, representing over €275m+ of annualized revenue. We raised a further €183m in a series E funding round in 2022 bringing the company’s total valuation to €2.7bn. The team is 500+ people and growing. 

🤘 How we do it ?

People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:
- Members first. We put our members first, our team second, our shareholders third.
- Radical Transparency. We make all choices in writing and adopt a direct and honest style of communication.
- Personal & Team Growth. We are self-improving whilst helping others grow. We’re no ego-doers and we all edit the company.
- Distributed Ownership. We trust our colleagues to make the right choices. We are not afraid to fail fast individually to learn collectively in the long run.
- Fearless ambition. We shoot for the moon and work backwards. We focus on solving complex problems with simple principles far from ready made ideas.


Being a Product Marketing Manager at Alan means joining a cross-functional team and being at the heart of the company's growth.  
You'll be at the crossroads between the Sales team, the Insurance team and the Product team to make sure we deliver value to our customers.


What will you do as Market intelligence Specialist within the Product Marketing team at Alan? 

- Contribute to building offers at scale: work closely with the broader marketing, product, sales and insurance communities to design and evolve our product range per segment (matching customers needs and beating other competitors) and make these offers a success
- Market, competitors, clients  insights: understand market big picture and trends on health insurance and disability, understand our competitors positioning and strategies (product range, go to market, content, sales tactics, pricing…), develop a deep understanding of Alan core target audiences and build smart strategies to engage this audience effectively. Define Alan’s unique selling points and battle cards. 
- Product range and pricing strategy: based on the market understanding and Alan’s performance, define the product range for each sector (low-cost and premium offers, level of guarantees and options in each pack…) and give insights to define the pricing (based on strong analytics: pricing elasticity and sensitivity)
- Data: Make sure valuable infos are logged into the CRM (infos about competitors, contracts...) and leverage this data (pricing elasticity and distribution, competitors infos...) to drive business decisions. Help scale our CRM to automate competitive data collection. 


You will be a good fit for the role if you have:

- Experience in B2B customers insights and market intelligence
- Experience in defining, positioning and launching offers 
- Both strategic thinking and hands-on
- Excellent analytical skills, KPI-driven
- The ability to interact directly with various stakeholders (Sales, marketers, Customer care, Product managers...)

What are the personality traits that enable someone to be successful in this role?

- You are open to failure
- You are fluent in French
- You have the ability to synthesize complex insights into structured and easy to digest format.
- You are highly methodical with fact-based decision making skills.
- You're a self-starter who can work independently and proactively to resolve issues, take ownership of tools, processes and reporting.
- You are able to take a step back.
- You have great teamwork skills, you're able to align multiple stakeholders.

Everything else is a plus. We care about having a diversity of experiences and backgrounds in our team.

🙌   Perks & Benefits

At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers. 

Therefore, we offer:
- Fair rewards. Generous equity packages complement your base salary.
- Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
- All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
- Flexible vacation policy and flexible working hours. organize your  time as you  wish.
- Delightful healthcare insurance. Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family.
- Transport. Country-specific commuter benefits.
- Learning & Training opportunities. A highly  flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
- Parental leave. Extended parental leave for all new parents.

Important note: we hire people not roles. 

After reading this job description, if you feel like you don’t have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to apply!

Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.