Demand Generation Lead

Paris /
Growth & Marketing /
Permanent Employment Contract
⭐️ Who we are ⭐️

Hello there, we’re Alan.
But… what is Alan???
Alan reimagine the health system by creating a better experience centered on the user. Alan is a subscription to better living, where health is a part of the way you want to live, not a restriction on your way of living. Alan is your friend in health and your partner in the system.
We have started our mission by creating the first digital health insurance company in Europe.
We’re the first new insurance in France since… 1986! And we raised more than €115m in 4 years with investors such as Index Ventures, DST Global Partners and Temasek and it is only the beginning!

🚀 MARKETING TEAM 🚀

Being Demand generation lead at Alan means joining a cross-functional team and being at heart of the company's growth.  
You will work hand in hand with product marketing and content managers as well as with the sales, product and data communities.

⭐️ YOUR MISSION ⭐️

What will you do as Demand generation lead at Alan?

The role of the Demand Generation Lead is to drive the global demand generation strategy, budget resources, target outcomes, KPIs and development of a strong lead generation engine.

- Drive acquisition strategy and build at scale: define appropriate sources and channels to increase traffic (paid/organic), define lead generation and nurturing models to optimize sales conversion - in close collaboration with Sales Strategy & Operations
- Engagement: develop a deep understanding of Alan core target audiences and build smart strategies and campaigns to engage this audience effectively
- Conversion: own and optimize funnels end-to-end to optimize conversion rates
- Growth: identify and explore new growth opportunities that could drive new business for Alan
- Monitoring: define and monitor KPIs, track performance at each step of the funnel, adjust strategy to reach quantitative and qualitative targets while maximizing ROI and ensuring profitability
- Business alignment: work closely with the broader marketing, brand, and product communities to amplify Alan positioning; ensure a perfect marketing-sales alignment; share performance and insights about the acquisition strategy across Units
- International: ensure coordination with Spain and Belgium 
- Coaching: build, grow and inspire a high-performing demand generation team; create playbooks for the successful development of growth skills (SEO, SEM, funnel optimization…)

⭐️ JOIN THE MARKETING TEAM* ⭐️

You will be a good fit for the role if you have:

- Experience in B2B demand generation, with a track record of achieving business objectives and improving performance (international experience is a plus)
- Both strategic thinking and hands-on
- Experience building at scale in a hyper-growth environment
- Excellent analytical skills, KPI-driven
- Strong leadership
- Soft skills: Empathy, humility, ability to take and give feedback.

⭐️  The Alan Method ⭐️

At Alan, we have a set of cultural values that translate into our approach to work:
- We solve big problems, quickly, with focus
- We tell and share everything
- We grow as individuals while we are developing the company

We are also willing to offer Alaners a stimulating environment for people to focus on the essential: their work. Therefore, we offer:
- competitive compensation packages, along with meaningful equity;
- an awesome office in the center of Paris;
- relocation packages for our international candidates;
- a great healthcare program (yes, Alan 🙂);
- flexible and remote-friendly work environment;
- and a lot of other stuff!

Check out our Medium and our blog for more info: https://medium.com/alan / https://blog.alan.com/