• Develop digital marketing & social media strategy including digital marketing campaigns, advertising, promotions, and public relations to support the marketing objectives and maximize the positive exposure in local markets

 

• Enhance Aldar brand awareness within the digital space, drive online brand dominance, online brand reputation, website traffic and acquiring leads/customers

•  Develop digital marketing strategy by studying real estate purchase indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition

•  Develop a framework for Aldar Development social media presence

•   Improve and maintain relations with customers via online presence and social media formats

• Evaluate end-to-end customer experience across multiple channels and customer touch points

•  Ensure marketing effectiveness by identifying short- and long-term challenges in the digital market that need to be addressed and recommend options and approaches to counteract them

•   Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data

•  Manage implementation of corporate communications guidelines in digital marketing

• Obtain market share by developing marketing plans and programs for each product and directing promotional support

•   Analyze current and future market trends and report to relevant stakeholders

•  Brainstorm new and creative growth strategies through digital marketing

•  Maintains research database by identifying and assembling marketing information

•  Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions

•   Oversee web, SEO/SEM, database marketing, email, social media, and display advertising campaigns

• Manage performance reporting of all digital marketing campaigns and assesses against goals (ROI and KPIs)

•   Identify critical conversion points and drop off points and optimizes user funnels

• Min of 10+ years of relevant experience in marketing communications and digital marketing.

Min of 2+ years of managerial experience

FIELD OF EXPERIENCE:

•   Real Estate sector

•   Experience in managing digital media performance agencies

•   Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

•   Proficient in marketing research and statistical analysis

•   Able to identify and work with affiliates and lead generation companies

•  Able to establish partnerships with key digital companies

•  Strong project management and people management

•  Excellent communication and writing/presentation skills

•  Able to identify target audiences and device digital campaigns that engage, inform and motivate experience

•  Strong analytical and critical thinking 

•        Bachelor’s Degree in Marketing Communications, Marketing or related field.

•        MBA preferred