Senior Manager, Strategic Communications, Remote
Arlington, VA
Aledade Plus – A+ /
Full Time /
Remote
The Senior Manager, Strategic Patient and Practice Communications will lead a team focused on the strategy, execution, and continuous optimization of direct mail communication initiatives aimed at enhancing patient health outcomes. This role will collaborate closely with A+ leadership, healthcare providers, and practice teams to design and implement integrated, multi-channel patient outreach campaigns. Additionally, the role is responsible for overseeing the development and dissemination of provider- and practice-facing materials to ensure alignment and effectiveness.
A key component of this role involves applying a data-driven, test-and-learn approach to evaluate the performance of communication strategies. Insights will directly inform and shape the long-term strategic direction of the broader Patient and Practice Communications team and partners. This role requires expertise in four main areas: Strategy, Operations, Project Management, and Content Marketing.
Primary Duties:
- Strategic Leadership
- Define and prioritize patient engagement strategies, including optimal outreach channels and timing, in collaboration with cross-functional partners.
- Lead a team of Project Managers, Performance Specialists, Content Creators, and Operational Leads to execute, measure, and communicate on various campaigns.
- Integrate diverse communication programs into a unified product that aligns with Aledade’s value proposition and supports B2B marketing efforts.
- Develop and implement a modern, data-driven communications strategy that drives satisfaction and organizational goals.
- Build, lead, and develop a high-performing scalable model with strategic, marketing, and project management capabilities.
- Lead critical incident communications and change management initiatives, anticipating stakeholder needs and delivering proactive solutions.
- Operational Excellence
- Evaluate and report on the ROI of communication efforts by campaign, channel, population, and geography.
- Establish governance, tools, and processes to align with internal and external partners, enabling seamless execution and optimization of campaigns.
- Monitor performance metrics to enhance communication effectiveness and engagement.
- Manage departmental policies, vendor relationships, and explore partnerships to scale and innovate offerings.
- Project Management
- Enhance and scale project management processes, tools, and reporting to support complex, multi-stakeholder initiatives.
- Lead intake, prioritization, and resource planning for new campaigns, ensuring visibility into work capacity and status.
- Content Marketing & Messaging
- Oversee development and execution of compliant, impactful patient communication content in partnership with the Content team.
- Ensure messaging reflects whole-person care and health equity principles, including DEI, behavioral health, and health literacy.
- Represent the organization in strategic conversations with payer partners, contributing to thought leadership and innovation
- Other duties as assigned
Minimum Qualifications:
- Bachelor’s degree in business, communications, marketing or related field. Experience acceptable in lieu of degree.
- 5+ years and strategic understanding of direct response and database marketing strategies, tactics, testing and measurement
- 5+ years experience delivering consistent, integrated communications across direct mail/printing, email, text, and call modalities
- 5+ years in healthcare communications to health plan members and/or patients
- 3+ years and a deep knowledge of best practices related to process automation, data management and digital production
- 3+ years experience in digital experience design and optimization with preference for those with payer and/or EHR portals
- 3+ years experience in advanced project management and process definition
- Strong financial and accounting acumen with proven financial responsibility for multi-million dollar, annual, multi-channel direct to consumer communication budget
- Experience with and solid understanding of qualitative (e.g. focus groups) and quantitative (e.g. survey design) research methods.
- Experience with and solid understanding of predictive modeling and AI and the application of such to optimize consumer communications
- Ability to effortlessly move between strategic thinker, people manager and individual contributor
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Travel: 10-25%
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
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