Marketing Manager
Baltimore, MD
Marketing & Product Management – Marketing /
On-site
Company Description
At Alertus, protecting people from harm is our mission and our passion. As the leader in mass notification, we are committed to providing customizable, scalable, and cost-effective solutions, as we know even a few seconds of warning can help save lives during an emergency.
Our employees are integral to the company’s success and impact countless people's lives, safety, and well-being. We aim for a positive, collaborative environment that allows employees to work across departments easily and effectively.
Job Description
Are you the kind of marketer who thrives in fast-paced, hands-on environments where every day is different and your impact is visible? If you’re equal parts strategist and executor - someone who writes the copy, builds the campaign, tracks the ROI, and high fives the team - then this is an ideal role for you!
We are looking for a Marketing Manager to grow our marketing efforts across events, lead generation, content, and more. This role is perfect for someone who’s had experience working in smaller or mid-sized companies where resourcefulness is the name of the game and you get to own it all. Your leadership, creativity, and vision will help differentiate Alertus as we raise the bar within the mass notification industry.
A Day in the Life:
- Develop annual and quarterly marketing plans to drive new business, customer expansion, and brand awareness in the mass notification market
- Oversee and grow the marketing department to meet expanding and changing needs of the company and market
- Work closely with departmental leadership to determine the key issues facing our customer base and develop cross-industry and cross-functional marketing programs to address their key issues.
- Identify short-term and long-term scheduling, budget, and resource needs, including developing and managing an annual marketing budget.
- Track the effectiveness of the marketing activities to help ensure they deliver value.
- Working with internal marketing team leaders and contributors, ensure all marketing communications meet brand and quality standards, and serve as the final approver for outbound content.
- Create a robust engine for inbound and outbound lead generation and relationship building.
- Lead Alertus’ event and tradeshow program in collaboration with the internal event team, including event selection, pre-, and post-event communication, budget and lead tracking, and event ROI.
- Serve as a subject matter expert for the company’s website, blog, and outbound communications.
- Write marketing content as needed, including for websites, blogs, press releases, social media, and other internal and external channels.
- Assist in managing and updating the Alertus client database and customer relationship management systems (Salesforce and Pardot).
- Provide leadership and managerial direction to the Marketing Department; this includes responsibility for informal and formal coaching, performance management, and career development.
Required Skills:
- Hands-on experience building and managing a team responsible for all marketing functions, ideally at an early-stage growth company
- Expert knowledge of core B2B marketing concepts and competencies
- Highly skilled in positioning and communications, with the ability to quickly create content in different media to reflect them
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the marketing team
- Fluent in digital product marketing, including digital advertising, website, SEO, content, and automation
- Experience working with websites (Squarespace, WordPress), marketing automation (Pardot, Marketo, Hubspot), and customer relationship (CRM) platforms (Salesforce) to deliver and measure sophisticated communications with large, diverse audiences
- Possess a sharp eye for details and a working familiarity with AP Style
- An operational mindset with strong interpersonal skills
- Strong time management and project management skills in a fast-paced setting
- Excellent leadership, communication, and decision-making skills
- Ability to learn new technologies, products, and systems quickly
Education and Experience:
- Bachelor’s Degree in Marketing, Communications, PR, or related field
- 4-6 years of experience across various marketing disciplines in a B2B environment
- People management experience leading several direct reports in different marketing roles
Alertus Career Advantages:
- Unlimited Paid Time Off
- Paid Holidays
- 401(k) Retirement Plan
- Medical, Dental, and Vision Plans
- Short-term Disability, Accident, Hospital, and Cancer Insurance
- Live Near Your Work Homebuying Incentive Program
- Employee Referral Bonuses
- Flex Scheduling
$70,000 - $100,000 a year
The referenced base salary range represents the low and high end of Alertus' salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will depend on several factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications.
Additional Information:
All applicants who wish to be employed by Alertus, regardless of work location, must be fully vaccinated or in the progress of vaccination by the first day of their employment (some exceptions may be considered if within the guidelines of the company policy). Proof of vaccination or exemption must be provided prior to their start date.
Protecting people from harm is what we do. It's our mission and our passion. As a company dedicated to developing advanced technologies to help save lives, we feel strongly that our employees protect themselves and others from a potentially fatal virus. We encourage everyone who can safely do so to vaccinate against COVID-19.
Alertus Technologies is an Equal Opportunity/Affirmative Action Employer. All applicants will be considered for employment without attention to race, color, sex, religion, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
All your information will be kept confidential according to EEO guidelines.
AT THIS TIME, ALERTUS DOES NOT PROVIDE VISA SPONSORSHIP
