Manager, Demand Generation & Events
Baltimore, MD
Marketing & Product Management – Marketing /
Full-Time /
On-site
Company Description
At Alertus, protecting people from harm is our mission and our passion. As the leader in mass notification, we are committed to providing customizable, scalable, and cost-effective solutions, as we know even a few seconds of warning can help save lives during an emergency.
Our employees are integral to the company’s success and impact countless people's lives, safety, and well-being. We aim for a positive, collaborative environment that allows employees to work across departments easily and effectively.
Job Description
Alertus is on the search for a Manager, Demand Generation & Events to lead and scale our lead generation efforts, with a strong focus on our corporate events program - one of our most impactful demand channels. This role will provide guidance and leadership to the event and demand generation team and work together to successfully plan, organize, and run in-person and virtual events, including trade shows, webinars, seminars, workshops, customer training, partner events, user groups, customer summits and employee events.
With the powerful connection between events and high –performing lead generation, this role is also responsible for planning, organizing, and executing outbound programs that generate new prospects and advance existing opportunities for the marketing and sales team within targeted industries and accounts.
This role is hands-on and will have high visibility within our organization with the opportunity to make a significant positive impact on our over company goals. This is ideal for someone who thrives in small to mid-sized companies, is resourceful, and brings creativity, hustle, and data-driven thinking to the table.
A Day in the Life:
- Responsible for end-to-end event program planning, project management, and logistics from initial planning to post-event follow up- this includes vendor management, budget management, data tracking, and measurement.
- Design, plan, manage and optimize multi-touch campaigns across digital and offline channels to generate pipeline, drive and engage leads.
- Execute campaigns and manage the inbound lead flow process, from lead capture, to landing page creation, and integration with CRM tools.
- Support the sales team on the execution of personalized sales/marketing campaigns through digital channels to support lead generation and acceleration through the pipeline.
- Manage consultant/vendor relationships to scale the performance of our website, SEO/SEM and paid advertising strategies.
- Identify contacts and ensure consistent follow up for campaigns, working in partnership with the Sales teams.
- Work with internal stakeholders to set event objectives and clearly communicate the expectations and responsibilities to stakeholders, vendors, and attendees.
- Lead the development of the strategic event plan, including objectives, strategy, and execution of the external communications to support audience acquisition.
- Track metrics critical to the success f events, including promotions, leads, opportunities, and ROI analysis. Deliver reports on the progress and status of these programs for internal stakeholders.
- Travel to events to help with the onsite logistics and execution.
- Manage marketing automation (Pardot) and ABM-related processes, workflows, tools and technology to generate traffic, convert visitors into leads, and nurture them into converted customers using dynamic workflows.
Required Skills:
- Working knowledge of Customer Relationship Management (CRM) and Marketing Automation software; Pardot and Salesforce preferred.
- Digital marketing (display, CPC, social, online directories, etc.).
- Strong attention to detail, highly organized, and able to juggle multiple priorities at once.
- Highly driven self-starter that thrives in a dynamic, start-up environment.
- Strong analytical and campaign reporting skills.
- Time management and collaboration skills.
- Exceptional written and verbal communication skills.
- Tons of energy, passion, humor, and enthusiasm.
- 30%+ travel depending on event season fluctuations.
- Ability to lift 30lbs.
Education and Experience:
- Bachelor’s Degree in Marketing, Communications, PR, Event/Hospitality or related field
- 4-6 years of experience in content marketing in a B2B environment with a focus on demand generation and event marketing.
- People management experience leading several direct reports in various marketing roles
Alertus Career Advantages:
- Unlimited Paid Time Off
- Paid Holidays
- 401(k) Retirement Plan
- Medical, Dental, and Vision Plans
- Short-term Disability, Accident, Hospital, and Cancer Insurance
- Live Near Your Work Homebuying Incentive Program
- Employee Referral Bonuses
- Flex Scheduling
$70,000 - $100,000 a year
The referenced base salary range represents the low and high end of Alertus’ salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will depend on several factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications.
Additional Information:
All applicants who wish to be employed by Alertus, regardless of work location, must be fully vaccinated or in the progress of vaccination by the first day of their employment (some exceptions may be considered if within the guidelines of the company policy). Proof of vaccination or exemption must be provided prior to their start date.
Protecting people from harm is what we do. It's our mission and our passion. As a company dedicated to developing advanced technologies to help save lives, we feel strongly that our employees protect themselves and others from a potentially fatal virus. We encourage everyone who can safely do so to vaccinate against COVID-19.
Alertus Technologies is an Equal Opportunity/Affirmative Action Employer. All applicants will be considered for employment without attention to race, color, sex, religion, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
All your information will be kept confidential according to EEO guidelines.
AT THIS TIME, ALERTUS DOES NOT PROVIDE VISA SPONSORSHIP
