Senior Marketing & Communications Specialist

Raleigh-Durham, North Carolina / Austin, Texas / Jacksonville, Florida / Indianopolis, Indiana / Houston, Texas / Detroit, Michigan / Denver, Colorado / Dallas, Texas / Chicago, Illinois / Buffalo, New York / Boston, Massachusetts / Las Vegas, Nevada / Minneapolis, Minnesota / Philadelphia, Pennsylvania / Portland, Oregon
Corporate Operations – Marketing /
Full-time, Permanent /
Remote
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The Senior Marketing & Communications Specialist is responsible for supporting and executing marketing and communications initiatives that enhance the organization’s visibility, brand awareness, and lead nurture/generation efforts. This role involves content development, campaign creation, development of digital assets, event promotion, collaboration with internal teams, partners (for co-marketing) and vendors, and reporting on marketing materials & campaigns effectiveness (with digital marketing manager). Overall, this role will contribute to shaping strategic marketing communication planning and ensure cohesive and compelling messaging across channels at Alimentiv.

Responsibilities

    • The role will require a combination of the following:

      • Marketing Communications & Content Creation (40%)
    • Support the content development (creatives concepts, messaging and content) of integrated marketing campaigns across digital and print channels.
    • Project management of all marketing communications from development to measurement of success of all assets: interviews with key subject matter, editing, review, approval and archival.
    • Collaborate with graphic designer to ensure alignment of visuals with messaging and brand standards for all campaigns, social medias and other assets needed.
    • Work with different key stakeholders and business line to lead development, creative direction and execution of campaigns and marketing assets – as needed.
    • Track the development of GTM marketing assets to support expansion commercial strategies.
    • Write, edit, and proofread marketing copy for various formats including brochures, social media, blog posts, email campaigns, advertisements, videos, press releases and presentations.
    • Develop concepts and storyboards for videos and interviews and recommend new digital assets.
    • Develop a social media calendar and write all social media posts for LinkedIn, X and other social media channels. Recommend social media content strategy and assess impact with digital marketing manager.

      • Digital Strategy & Demand Generation Content (30%)
    • Maintain content and collaborate with internal stakeholders’ and business lines to create and update website content.
    • Write copy for lead generation campaigns (marketing automation) and outreach campaigns with Inside Sales.
    • Assist with lead generation initiatives in collaboration with the Digital Marketing Manager and Inside Sales to develop appropriate gated content.
    • Ensure all digital content reflects current offerings, corporate messaging, and brand guidelines.
    • Manage the optimization of content for SEO with digital marketing manager.

      • Event Promotional Campaigns (20%)
    • Develop promotional content and advertising plans for all conferences and activities.
    • Manage a calendar of promotional events: webinars, road shows, special events (open-houses, ATRC) and promotion.
    • Liaise with external event organizers and vendors to develop impactful media promotion at events.

      • Operations & Administration (10%)
    • Track campaign marketing expenses and maintain documentation for budget reporting.
    • Manage content project management dashboards.
    • Evaluate and recommend new vendors/agencies (content writing, graphic design, video, photos).
    • Maintain with graphic designer an inventory of marketing materials/collateral.
    • Build and maintain an organized spreadsheet/database of communications material archives and copy text.
    • Route materials through different review processes and record approval.

    • Note this role may require occasional travel to London or EU offices, occasional conference travel may also be required (~10% travel requirement)

Qualifications

    • Essential:
    • 4-6 years' minimum of related experience in a marketing/communications role, Certificate/diploma/Bachelor's in related field
    • Strong communication skills, exceptional attention to detail, and skilled at working with highly technical and scientific content
    • B2B marketing experience required

      • Preference given to candidates:
    • Global experience in a contract research organization (CRO), working with clinical trials content
    • EST-time zone preferred due to nature of work
    • Marketing automation experience (Hubspot, etc.)
    • Social media fluency (paid and organic campaigns) - X, Instagram, LinkedIn, etc.
    • Project Management of campaigns - Monday.com, Asana, Smartsheet, or related
    • Demonstrated experience in dashboarding, metrics, and analytics
    • Experience providing a consultative approach to stakeholders on messaging and method of delivery


$69,000 - $115,000 a year
+ bonus
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