Performance Marketing Manager

London /
Marketing /
Full Time
We created allplants to make eating more plants a supremely positive choice that is delicious, healthy, accessible and full of joy: an inclusive celebration of food and life: a fiesta, not a fast.
Through our food and website we make it delicious and easy for anyone to make the switch towards plants one dish or day at a time, with delicious, chef-made, plant-based food straight from our kitchen to yours. 

Already the leading plant-based living platform in Europe, we’ve served millions of meal-times to homes UK-wide, subscribing for feel-good, healthier living.
Our plans for 2021 and beyond are as exciting as they are delicious - growing our kitchen and product range to serve our growing community, scaling our teams, expanding our current office space in Blackhorse Road (The Greenhouse), as well as open a second office space in Angel, N1.

allplants is one of only a handful of venture capital-backed B-Corps in the world, dedicated to leveraging high growth principles in order to help solve the climate crisis at scale, using business as a force for good.

You will be responsible for delivering our acquisition targets across digital performance channels (paid social, paid search, digital display being the core ones). This will involve working closely with agencies and our in-house teams, as well as getting stuck in yourself and setting up test channels from scratch. You will oversee optimisation, stay on top of analytics of trends and collection of insights to feed back to the marketing, creative and product teams, all with the ultimate goal of achieving that 3:1 LTV:CPA ratio.

The Role will include:

Campaign Management

    • Overseeing day to day campaign management across channels you are responsible for, ensuring we’re on track to meet goals. 
    • Management of external agencies by monitoring performance, keeping them informed of business updates and regularly checking in to make sure campaigns are being managed as effectively as they would be in house. 
    • Identify and assist in troubleshooting any technical/tracking/analytical issues that arise, you will be the go-to person for digital campaign tracking. 
    • Collaborate closely with our creative team to bring to life new ad copy messaging or stories, ensuring that all digital ads deliver the best performance while championing brand values.
    • Keeping up to date with new channel features or industry trends, as well as competitor activity, ensuring we don’t miss any opportunities.


    • Identifying the right timing and approach for testing other performance channels.
    • Using the knowledge you have gained through existing channels as well as researching best practices to maximise the test budget. 
    • You will carry out A/B tests on an ongoing basis across core channels. Bringing your analytic mind and holistic view of end-to-end performance to conversations, ensuring we are constantly learning and improving the key metrics.  
    • Owning the testing process across our landing pages, ensuring we are constantly testing, learning and working to improve CVR. 
    • Proper documentation of the tests we run, ensuring we keep a record of outcomes, whether wins or losses, and carry forward those learnings into subsequent testing.


    • Using tools like Power BI, Google Analytics and Excel, you will analyse performance and feed learnings back into our strategy, at campaign, channel and multi-channel levels.
    • You will be required to report on campaign and creative level performance, turning the complex data and learnings you’ve discovered into something digestible for all, with clear actionable insights. 
    • Additionally, you will be required to work with both the retention team and possibly external data sources to heighten your understanding of both our existing and future customers, feeding this back into our campaign and creative planning.
    • Contributing to weekly and monthly reporting as well as managing internal stakeholders.


    • Have solid performance marketing experience across digital channels, with a particular focus on biddable media (paid social, paid search and programmatic display). 
    • A starter and doer. With a track record of making things happen and driving results.
    • Analytical and detail-oriented. Confident with numbers and enjoy analysing data sets and generating meaningful insights. You’re at least an intermediate Excel / Sheets user, able to use formulas and pivots.
    • Highly organised and ability to work in a fast-paced, result-oriented environment.
    • Curious, love to learn new things at pace, develop, share and test new ideas, as well as being able to make mistakes and learn from them. 
    • Customer-first. Have a knack for putting customers first when it comes to campaign planning, and a strong ability to empathise with our customers’ needs.
    • An excellent communicator and team player. You’re equally convincing as you are a great listener.
    • A friendly face with a sense of humour, high energy and passion for the plant-powered future we’re building.
Salary for this role is between £38,000 and £45,000 depending upon experience.

What we offer
🌍 Be part of a certified B-Corp, dedicated to using commercial growth to better serve people & planet
🏖 24 days holiday (plus 8 bank holidays) 
🎂 Birthdays off
🧠 Mental Health cover
🧘‍♀️ Health & Well-being cover
📚 £500 yearly learning allowance
💻 Hybrid working model
🕰 Flexible working hours
💪 Gym discounts
🚲 Cycle to work scheme
🍼 Parental leave: 16 weeks paid parental leave for primary caregiver & 8 weeks for secondary caregiver
💔 Pregnancy loss support leave
🚀 Real opportunities to grow in your career and develop your skills as we scale the company
💰 Competitive salary and stock options from day one
🥗 Free healthy lunches, breakfast and snacks, and lots of allplants tastings
🌱 A free monthly delivery of allplants for everyone to taste what's cooking
🐶 A dog-friendly office with cute pooches
🕺 Regular socials (when safe to do so). We love a good party. 
✨ Chance to join one of Escape The City’s Top 100 companies to work for & #7 in Startups' Top 100 most disruptive and innovative startups✌️

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