Senior Product Designer, Growth

San Francisco /
Design /
Senior Product Designer, Growth

About AllTrails
AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 30 million people worldwide. 

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us! 

 What You’ll Be Doing
•    Partner with product, engineering, and data teams to define growth opportunities, project goals, requirements, hypotheses, and experiments
•    Translate qualitative and quantitative data to develop a deep understanding of target audiences and user behavior to inform design decisions
•    Take conceptual ideas and turn them into simple, intuitive, and useful products
Bring product experiments to life with customer research, user flows, wireframes, prototypes, visual design, interaction design
•    Define and build A/B tests and multivariate experiment designs as part of a wide range of strategic tactics for driving more engagement
Analyze the success of solutions, then iterate according to findings
•    Provide transparency and predictability of initiatives to stakeholders
•    Work quickly and effectively on multiple projects
•    Collaborate with design team to improve and elevate overall design quality

•    5+ years of professional experience working across iOS, Android, and web
•    Portfolio with real-world examples of customer facing products developed from start to finish; able to articulate your process, challenges, and learnings
•    Strategic thinker with a growth mindset who has experience working across the entire customer journey and an understanding of user funnels
•    Experience layering qualitative and quantitative data into design decisions
•    Expert in combining typography, layout, color, and modern user interaction patterns into strong visual communication and design systems
•    Able to take constructive feedback and evolve designs to meet business objectives
•    Self-motivated with an ability to work in a fast-paced and sometimes ambiguous work environment
•    Systems thinker and an eye for process improvement a plus
•    Humility, empathy and open-mindedness - no egos

Bonus Points
•    Experience working on growth team
•    Passionate about the outdoors
•    Experience designing for various groups of people (international audiences, multi-language localization, accessibility for people with disabilities, etc.)
•    Understanding of SEO best practices

If this kind of work sounds interesting, we'd love to hear from you! We're open to all backgrounds and we never discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.