Data Analytics Lead

South Africa
Opportunities with Alter's Partner Companies
Yalu
Yalu has become a major force to be reckoned with in the credit life insurance industry. We are disrupting the industry and have set our sights on becoming a key player in shaping theindustry to provide a fair deal for customers. We are using the latest technologies to deliver a cutting-edge platform that makes the take up process for our products the fastest in the market. If you are looking to join an exciting and vibrant environment and want to contribute towards building a gamechanger in this industry, this is a great opportunity for you to apply your skills

Role Purpose

    • To continuously perfect predictive customer targeting models from business to customer

Responsibilities

    • KPI/Scorecard development
    • Maintaining weekly/monthly/annually reporting
    • Providing insight into data provided to distribution channels
    • Providing insight on data outcome from the distribution channels
    • Investigation and guidance of data optimisations in each channel
    • Insight into industry(credit) trends
    • Effective tracking of sales campaigns
    • Tracking and analysing quote ratios and quote to sale
    • Mapping out the digital customer journey (how many people take up product, time to take up product, page that triggers product take up)
    • Identifying and providing the analysis of product and promotional performance highlighting trends and opportunities
    • Building the appropriate tools to challenge and drive decision making
    • Playing a lead role with data providers around the type of data that should be consumed in the different call centres or channels
    • Identifying and linking agents to data set in order to optimise data
    • Tracking campaign performance on direct marketing campaigns
    • Recommending campaign optimisation for direct marketing
    • Helping with understanding customer types (so we can start building a relevancy model for our customers and leads)
    • Tracking customer origination
    • Drawing insights from campaign results (website traffic, social media engagement, digital campaigns)
    • Sales projecting and propensity modelling  

Qualifications

    • Degree in a Business and Quantitative field (Econometrics, Mathematics, Statistics, or Computer Science with emphasis in Statistics)
    • 5+ Years’ experience in relevant data experience and experience building segmentation and propensity models
    • Statistical, mathematical, predictive modelling, forecasting and business strategy skills
Are you an enthusiastic Leader looking for a great opportunity within a young and dynamic company that is taking the Insurance industry head-on? We have a rewarding opportunity for you to contribute towards building this game changing brand. If you are a self-starter, open to learning and keen to make a difference, please send your CV to jobs@yalu.co.za