[MEP team] Creative Strategist
Ho Chi Minh City, Vietnam
MEP – Creative /
Full-time /
On-site
We’re looking for a passionate and talented Creative Strategist to join our team. You will take ownership of planning and executing the creative projects for your assigned products across various platforms.
Your main scope is to work closely with Graphic and Motion Designers to produce stunning video, graphic assets for user acquisition campaigns, social channels, as well as app store visuals for both iOS and Android.
MISSION
- Ensure a seamless visual experience of users, from digital ad platforms (Google Ads, IronSource, AppLovin, etc.) to app stores; including video ads, banners, playable ads, and app store assets.
- Deliver winning marketing assets that drive sustainable growth and audience expansion.
KEY RESPONSIBILITIES
- Plan, manage and coordinate all aspects of a creative project from start to finish.
- Collaborate with the Creative team and UA team to develop creative cycle planning, including hypotheses, concept details, production and performance tracking plan.
- Conduct research and stay on top of industry trends, including markets, tools, and competitors.. to initiate new creative concepts and ideas, ensuring creative work remains fresh and relevant while aligning with the product's Growth strategy.
- Review creative assets performance metrics, summarize key findings, and highlight any major differences.
- Turn creative test results into actionable insights.
- Use insights to refine existing concepts or develop new ones.
- Operate project schedules and manage deadlines throughout a creative cycle. Manage project deadlines to ensure delivery meets deadlines and quality standards.
- Coordinate internal and external resources to ensure projects meet creative and technical requirements. Monitor resource costs to stay within budget
- Create briefs for Graphic, Motion Designers and Playable Ad Developers, manage creative freelancers, and align them with the internal strategy.
- Provide regular status updates to track progress and keep stakeholders informed.
- Lead creative meetings to share delivery updates, collaborate on analysis, and document new trends, ideas and insights.
Plan & Research
Analyze
Project Coordination
Technical skills requirements
- 2-3 years of creative work experience design, art direction, content development, video creation, writing, strategy, other marketing or media production
- Project management experience.
- Having experience working in a Game Creative team is a plus.
- Basic knowledge and passion for music, digital marketing, and mobile games.
- Ability to develop and advocate art direction
- Able to write clear, structured creative documents (briefs, best practices, insights) that communicate effectively with the team.
Soft skills
- Artistic sense: the ability to understand the target audience and offer your subjective perspective on the quality of creative work, including layout, colors, graphic element, animation, etc.
- Communication skills: the ability to effectively convey your creative vision to motion designers through text, voice, or any other means, ensuring minimal gaps in understanding with your team
- Reliable and independent project manager, organizing, prioritizing, and delivering high-quality work on time, driven by results.
- High commitment to quality, ensuring requirements are met and holding the creative assets to a high standard.
- Energetic and open-minded collaborator, sharing ideas, fostering team knowledge, and creating a positive, goal-focused environment.
Personality
- Ownership-driven, taking full responsibility for projects from start to finish with minimal supervision. Ready to roll up your sleeves to execute any aspect of the project as necessary.
- Speed-focused, delivering high-quality work quickly and efficiently while meeting tight deadlines.
- Live the startup spirit, be a quick and proactive learner, seek out to acquire new knowledge, tools, and skills to stay ahead in the industry. Constantly pushing boundaries to become better day over day.
- Must love to play games
- Intrinsically curious about every aspect of the job and seek out out-of-the-box solutions
WHAT WE OFFER
- Competitive salary and benefit packages, twice-yearly performance bonuses
- ESOP package for all levels.
- Personal learning and well-being budget
- Team-building budget
- Lunch, teatime, monthly team dinner and parking allowance
- Minimum 12 days of paid annual leave, plus 10 days of paid sick leave
- 12 days working from home per year
- Annual trips to countries where we achieve the most success (next stop: Japan looking for teammates to go with us )
- Opportunity to work on exciting mobile game projects.
- Collaborative and supportive team environment.
- Continuous learning and growth opportunities.
