CRM Specialist
Jakarta
Performance Marketing Head – Growth Application Circle /
Full-time - Contract /
On-site
Responsibilities
- Plan, execute, and optimize multichannel CRM campaigns across email, push notifications, in-app messages, and SMS.
- Coordinate lifecycle campaigns including onboarding, reactivation, retention, win-back, and upsell journeys.
- Develop and manage content calendars and ensure timely delivery of messages across all touchpoints.
- Create dynamic segments based on behavior, demographics, purchase history, and lifecycle stages.
- Implement personalized messaging strategies using rules, triggers, and user attributes.
- Work closely with Data and Product teams to enhance segmentation capabilities.
- Build and manage automated journeys and workflows using CRM platforms (e.g., Salesforce, Braze, MoEngage, HubSpot, Iterable).
- Monitor and troubleshoot any issues related to campaign delivery, tracking, or user triggers.
- Define KPIs and analyze campaign effectiveness: open rates, click-throughs, conversions, and churn.
- Create dashboards and regular reports to assess performance and identify areas for improvement.
- Run A/B tests to validate hypotheses and optimize creative, messaging, and timing.
- Collaborate with Product, Growth, Design, and Data teams to align messaging with customer experience goals.
Requirement
- 1–2 years of experience in CRM or market research
- Basic understanding of CRM platforms (e.g., Salesforce, Braze, HubSpot, or similar).
- Strong interest in customer behavior analysis, segmentation, and lifecycle marketing.
- Familiarity with spreadsheets and basic data analysis tools (Excel, Google Sheets; knowledge of SQL is a plus).
- Excellent attention to detail and strong organizational skills.
- Good communication and collaboration skills.
- Proactive, eager to learn, and comfortable working in a fast-paced environment.
Bonus Point If
- Bonus point if: Experience in a digital-first or mobile app environment (e.g., fintech, e-commerce, SaaS).
- Understanding of customer retention, churn metrics, and cohort analysis.
- Basic knowledge of HTML/CSS for email customization.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
