CRM Growth Department Head
Jakarta
Performance Marketing Head – Growth Application Circle /
Full-time - Permanent /
On-site
Responsibilities
- Develop and oversee the end-to-end CRM strategy across customer lifecycle stages—acquisition, onboarding, engagement, retention, and reactivation.
- Plan, execute, and continuously optimize multi-channel CRM campaigns (email, push notifications, SMS, in-app messages, etc.) to maximize customer engagement and conversion.
- Lead the implementation of advanced segmentation techniques and personalization strategies using customer data and behavioral insights.
- Design and maintain automated and trigger-based customer journeys that align with user behavior and product usage patterns.
- Monitor campaign performance metrics (open rates, CTR, retention rates, churn, LTV) and create actionable insights for ongoing optimization. Prepare regular performance reports and forecasts.
- Manage CRM tools/platforms and oversee the CRM budget, ensuring maximum ROI and scalability.
- Work closely with Business, Product, Data, Marketing, and Tech teams to ensure CRM strategies are aligned with broader business and product goals.
- Ensure CRM activities comply with data privacy regulations and internal policies.
Requirement
- Minimum 5 years of experience in CRM, customer lifecycle marketing, or a related field.
- Proven track record of managing large-scale CRM strategies and campaigns.
- Expertise in CRM tools/platforms (e.g., Salesforce, Braze, MoEngage, HubSpot).
- Strong analytical skills with experience in A/B testing, reporting, and customer data analysis.
- Deep understanding of customer behavior, segmentation, and retention strategies.
- Excellent communication, project management, and leadership skills.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
