Ecommerce Lead

São Paulo, Brazil

Marketing – Branding /

Full-time /

On-site

Develop, implement, and iterate a full-cycle B2C demand generation framework, using a variety of channels (paid and organic) and tactics based on campaign goals and target audiences to acquire new customers at scale and do maximize the return of marketing spend (ROAS)
Own and professionalize customer journey through a variety of organic and paid channels, maximizing customer engagement, retention rate and frequency (LTV). Develop a holistic view of our customer lifecycle and how growth can positively impact that lifecycle.
Own conversion rate optimization, marketing analytics and ROI analysis for campaigns and channels, defining CAC and LTV, while executing robust optimization and A/B testing programs.
Establish and maintain a strong relationship with media partners
Be responsible for managing the paid media budget and for reporting results in different forums of the company
Understand how we can leverage our results through better communications and campaigns
Lead the Paid Media and CRM team: recruitment, management, org structure. Develop a top notch team that loves to work with you and succeed alongside you.
Explore and operate state-of-the art martech tools/platforms
Be in constant contact with industry innovation, always staying on top of performance activities, trends and new technologies

Bachelor's degree in Analytics, Computer Science, Statistics, Economics, Business or related discipline;
Experience in a eCommerce, Consultancy, Banking and Tech-Startups/Direct Response context;
Advanced Excel skills;
Advanced in English;
Advanced experience with Google Analytics is a plus;
Experience with SEM, Paid Social or/and Display experience in a eCommerce or Direct Response context;
Understanding of marketing-tech landscape is a plus.