Ecommerce Lead

São Paulo, Brazil
Marketing – Branding /
Full-time /


    • Develop, implement, and iterate a full-cycle B2C demand generation framework, using a variety of channels (paid and organic) and tactics based on campaign goals and target audiences to acquire new customers at scale and do maximize the return of marketing spend (ROAS)
    • Own and professionalize customer journey through a variety of organic and paid channels, maximizing customer engagement, retention rate and frequency (LTV). Develop a holistic view of our customer lifecycle and how growth can positively impact that lifecycle.
    • Own conversion rate optimization, marketing analytics and ROI analysis for campaigns and channels, defining CAC and LTV, while executing robust optimization and A/B testing programs.
    • Establish and maintain a strong relationship with media partners
    • Be responsible for managing the paid media budget and for reporting results in different forums of the company
    • Understand how we can leverage our results through better communications and campaigns
    • Lead the Paid Media and CRM team: recruitment, management, org structure. Develop a top notch team that loves to work with you and succeed alongside you.
    • Explore and operate state-of-the art martech tools/platforms
    • Be in constant contact with industry innovation, always staying on top of performance activities, trends and new technologies

What you have previously done:

    • Bachelor's degree in Analytics, Computer Science, Statistics, Economics, Business or related discipline;
    • Experience in a eCommerce, Consultancy, Banking and Tech-Startups/Direct Response context;
    • Advanced Excel skills;
    • Advanced in English;
    • Advanced experience with Google Analytics is a plus;
    • Experience with SEM, Paid Social or/and Display experience in a eCommerce or Direct Response context;
    • Understanding of marketing-tech landscape is a plus.