Vice President, Marketing & Creative (3612)
US-Remote /
Rose Inc – CBC Marketing /
Regular: Full-Time
/ Remote
At Amyris, we value that everyone’s career journey is unique and authentic to who they are. If this role excites you, we encourage you to apply and grow alongside us! You may be just the right candidate for this or other open roles.
Come be a part of the future of Clean Cosmetics!
Clean Beauty Collaborative is leading the way. Model turned businesswoman, Rosie Huntington-Whiteley, and clean beauty pioneer, Amyris, have teamed up under the Rose Inc brand to create cosmetic and skincare products that are effective, sustainable and safe. Our pillars of Innovation, Simplicity and Trust apply across everything we do. We use biotechnology to create sustainable, safe ingredients, formulate simple yet efficacious formulations without the use of over 2,000 harmful ingredients, design packaging to the highest standards of sustainability while having a modern and elegant esthetic, act with transparency and ethics.
Join a pioneering, high energy start-up on a mission: to be the most trusted resource in clean, safe and sustainable non-comedogenic beauty.
The Vice President, Marketing & Creative is a critical, innovative, and strategic role for Rose Inc. This leader will have the ability to innovate and create 360 marketing initiatives that build brand reach and awareness. They will structure and execute to deliver on an omnichannel retail platform while driving strategic business objectives. Oversee the full build of the new innovative ecommerce platform offering best in class editorial and ecommerce experiences that will convert and retain consumers.
Responsibilities:
- Position Rose Inc as the leader in effective, clean cosmetics aligned with the company’s Brand Pillars and Mission.
- Shape the brand DNA and lead the development and implementation of the Rose Inc global Marketing strategy and product portfolio to drive brand growth and capture market share across global markets.
- Oversee development and implementation of integrated 360-degree marketing plan and calendar that leverages creative thinking to achieve the greatest reach, talk-value, and conversion down the funnel.
- Develop and execute strategy globally in Growth Marketing, including overarching paid media strategy, search, social, display and affiliates and for Brand Marketing, including brand strategy, seasonal planning, consumer insights, advertising, sponsorships, CRM, retail marketing, PR/communications, social media and traffic.
- Drive and lead Content, Social Media and PR strategies. Partner with Creative for all marketing assets, internal and external communications, and execution that elevates and improve outcomes.
- Responsible for strategic oversight of regular campaign performance analysis and optimization recommendations.
- Partner with key internal and external stakeholders to develop, strategize and deliver on Marketing & eCommerce strategy and support the achievement of the organization’s growth goals
- Build partnership and lead Marketing efforts with global retailers. Partner with Sales to ensure retail customer needs are being met.
- Build out innovation roadmap and partner with Product Development to bring new assortments to life.
- Lead and drive CRM and Loyalty team to implement personalized experiences and campaigns as well as drive personalization. Work to create a leading loyalty program for Rose Inc.
- Manage P&L/budgets for Marketing consistently with business strategy and goals as well as monthly forecasting and budgets.
Basic Qualifications:
- Bachelor’s degree; 15+ years of related experience with Marketing, Brand development and Digital experience.
Preferred Qualifications:
- Passion for skincare & beauty industry. Experience in Beauty or retail preferred.
- Strategic thinker with the ability to clearly communicate a vision.
- Strong aesthetic sense.
- Experience leading high-caliber, effective cross-functional teams.
- Thrive in a start-up, fast-paced environment that is rapidly changing, and customer service-oriented without losing sight of the customer experience.
- Team player who builds strong, effective partnerships.
- Team builder who develops and coaches team members to reach their own professional goals.
- Embrace Rose Inc Pillars and Mission.
Amyris is committed to fair and equitable compensation practices.
The annual pay range for this role is $153,500 to $303,500. Salary offers are made based on internal equity and market analysis, and will vary based on the candidate’s skills, depth of experience and specific work location. This role is also eligible for incentive pay, equity in the form of Restricted Stock Units (RSUs) and stock options.
Amyris is committed to providing a diverse array of inclusive benefits and perks to support employees and their families’ wellbeing including access to robust healthcare, mental wellness benefits, family leave, discounted fitness memberships, education reimbursement, generous product discounts, flexible paid time off, 17 paid holidays, 10 paid sick days, and additional paid time off including 3 volunteer days, and bereavement. Sabbaticals are available after 5 years of continuous employment with Amyris.
We hold deep regard in the power of representation and cultivation of a diverse work environment. Join us at Amyris, where you can find a sense of belonging and know that your voice is centered.
At Amyris, we believe that diversity, equity, inclusion, and belonging (DEIB) is essential to our core values. We embrace and encourage an equity-minded work culture, knowing that it is the driving force of innovation that positively impacts our employees, consumers, and communities. And for Amyris, a sense of belonging is what drives our mission forward and is the foundation of everything we do, ensuring a healthier, more sustainable future for us all. Make Good, No Compromise.
Amyris (Nasdaq: AMRS) is a leading synthetic biotechnology company, transitioning the Clean Health & Beauty and Flavors & Fragrances markets to sustainable ingredients through fermentation and the company's proprietary Lab-to-Market™ technology platform. This Amyris platform leverages state-of-the-art machine learning, robotics and artificial intelligence, enabling the company to rapidly bring new innovation to market at commercial scale. Amyris ingredients are included in over 20,000 products from the world's top brands, reaching more than 300 million consumers. Amyris also owns and operates a family of consumer brands that is constantly evolving to meet the growing demand for sustainable, effective and accessible products. For more information, please visit http://www.amyris.com.
Amyris, the Amyris logo, No Compromise, Biossance, JVN, Pipette, Purecane, Rose Inc. and Lab-to-Market, Terasana are trademarks or registered trademarks of Amyris, Inc. in the U.S. and/or other countries.
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