Senior Manager, CRM & Loyalty (3683)
US-Remote /
Pipette – Pipette eCommerce /
Regular: Full-Time
/ Remote
At Amyris, we value that everyone’s career journey is unique and authentic to who they are. If this role excites you, we encourage you to apply and grow alongside us! You may be just the right candidate for this or other open roles.
We are looking to fill the role of a Senior Manager, CRM, and Loyalty. The ideal person will use customer data to identify opportunities to increase reach, optimize the customer experience, and convert prospects into customers, and customers into high-value customers. This role requires the candidate to be highly analytical, customer focused and looking for ways to better understand the customer needs and desires with the purpose of driving repeat purchase across our TTL digital channels.
Responsibilities:
- Develop and implement programs for customer on-boarding, lifecycle management, and lapsed initiatives.
- Develop and implement a segmentation strategy across all channels to drive engagement and revenue.
- Identify, recommend, and implement process improvements to enable automation and efficiency, segmentation enhancements, and triggered/multi-step campaign opportunities.
- Partner with promotions teams to build a promotions layer to the loyalty value proposition.
- Develop measurement and analysis guidelines, giving a framework for success, based on customer metrics.
- Oversee and define loyalty program roadmap from strategy, branding, reward structure, acquisition efforts, and promotion/reward points calendar.
- Analyze and develop strategies to optimize the loyalty program within the lifecycle management of highly engaged customers to further drive retention, increased purchase frequency, cross-category, and product purchases.
- Partner with promotions teams to build a promotions layer to the loyalty value proposition.
- Own revenue, retention, and ROI reporting on CRM initiatives.
Basic Qualifications:
- 7+ years of experience in CRM in fashion/apparel, beauty/cosmetics, or a related industry.
- In-depth, hands-on experience with Marketing Automation platforms Klavio and/or CDP and experience in deploying complex CRM programs.
- Experience with Audience Segmentation and Personalization platforms.
- Experience creating and optimizing data-driven strategies and tactics across email, loyalty, and SMS.
- Experience creating reports, finding insights, and leveraging data to guide decisions, activities, and strategies.
Preferred Qualifications:
- Deep understanding of customer segmentation, insights, trends, data analytics, and how to drive repeat purchases and increase LTV.
- Experience with SQL and Tableau or other data visualization tool is a plus.
- Strong Excel, analytics and technical skills.
- Critical thinking and problem solving with a positive attitude.
- Self-Starter.
Amyris is committed to fair and equitable compensation practices.
The annual pay range for this role is $94,000 to $176,000. Salary offers are made based on internal equity and market analysis, and will vary based on the candidate’s skills, depth of experience and specific work location.
Amyris is committed to providing a diverse array of inclusive benefits and perks to support employees and their families’ wellbeing including access to robust healthcare, mental wellness benefits, family leave, discounted fitness memberships, education reimbursement, generous product discounts, flexible paid time off, 17 paid holidays, 10 paid sick days, and additional paid time off including 3 volunteer days, and bereavement. Sabbaticals are available after 5 years of continuous employment with Amyris.
#LI-KG1
#LI-REMOTE
We hold deep regard in the power of representation and cultivation of a diverse work environment. Join us at Amyris, where you can find a sense of belonging and know that your voice is centered.
At Amyris, we believe that diversity, equity, inclusion, and belonging (DEIB) is essential to our core values. We embrace and encourage an equity-minded work culture, knowing that it is the driving force of innovation that positively impacts our employees, consumers, and communities. And for Amyris, a sense of belonging is what drives our mission forward and is the foundation of everything we do, ensuring a healthier, more sustainable future for us all. Make Good, No Compromise.
Amyris (Nasdaq: AMRS) is a leading synthetic biotechnology company, transitioning the Clean Health & Beauty and Flavors & Fragrances markets to sustainable ingredients through fermentation and the company's proprietary Lab-to-Market™ technology platform. This Amyris platform leverages state-of-the-art machine learning, robotics and artificial intelligence, enabling the company to rapidly bring new innovation to market at commercial scale. Amyris ingredients are included in over 20,000 products from the world's top brands, reaching more than 300 million consumers. Amyris also owns and operates a family of consumer brands that is constantly evolving to meet the growing demand for sustainable, effective and accessible products. For more information, please visit http://www.amyris.com.
Amyris, the Amyris logo, No Compromise, Biossance, JVN, Pipette, Purecane, Rose Inc. and Lab-to-Market, Terasana are trademarks or registered trademarks of Amyris, Inc. in the U.S. and/or other countries.
Under the California Consumer Privacy Act of 2018 (“CCPA”), Amyris is required to inform California residents who are our job applicants (“Applicants”) about the personal information we collect about you when you apply to a job on this site.
As an Applicant, you have the right to know and understand the categories of personal information we collect about you, and the purposes for which the categories of personal information shall be used, pursuant to the CCPA.
By clicking the “APPLY FOR THIS JOB” button below and submitting your job application, you agree you have reviewed the complete Privacy Notice for Employees, Independent Contractors and Job Applicants.
If you have any questions regarding this information, please contact Amyris at privacy@amyris.com
As a VEVRAA Federal Contractor, Amyris is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Amyris complies with applicable state and local laws governing nondiscrimination in employment.
If you are a recruiter or placement agency, please do not submit resumes to any person or email address at Amyris, Inc. prior to having a signed agreement. Amyris is not liable for and will not pay placement fees for candidates submitted by any agency other than its approved recruitment partners. Furthermore, any resumes sent to us without an agreement in place will be considered your company’s gift to Amyris and may be forwarded to our recruiters for their attention.
