Digital Marketing Manager - Temporary (3563)
US-Remote /
Rose Inc – CBC eCommerce /
Temporary
/ Remote
At Amyris, we value that everyone’s career journey is unique and authentic to who they are. If this role excites you, we encourage you to apply and grow alongside us! You may be just the right candidate for this or other open roles.
The Digital Marketing Manager will execute initiatives designed to revolutionize our user experience, drive engagement and expand our online audiences, with the ultimate goal of increasing our direct-to-consumer revenue.
Reporting to the Director of eCommerce and Digital Hub Experience, the Digital Marketing Manager will work within a supportive and rapidly growing team of our industry’s top talent.
This role will suit a dynamic Digital Marketing professional, who can autonomously lead campaigns in an environment that is constantly evolving.
Responsibilities:
- Lead CRM growth efforts with KPIs that focus on customer acquisition, driving loyal customers and enhancing brand’s digital storytelling.
- Identify new opportunities to increase reach, optimize the customer experience, and convert prospects into customers, and customers into high-value customers.
- Leverage growth marketing to optimize campaigns and achieve KPIs.
- Work cross-functionally with internal and external teams to develop monthly calendars and campaigns across all digital channels including email, SMS, affiliates, and paid media.
- Develop monthly briefs for CRM assets in collaboration with the eCommerce Project Manager and the creative team.
- Assist managing monthly budgets and actuals for digital channels.
- Provide ongoing reporting and analysis on the effectiveness of all digital marketing channels.
- Affiliates:
- Partner with agency and external publishers to strategize and book impactful placements to achieve ecommerce goals.
- Ongoing evaluation of the program and review opportunities for new publishers.
- Work with internal teams to coordinate and develop creative assets as necessary.
- Own day-to-day communication with agency on promotion and campaign alignment.
- Email + SMS:
- Oversee all customer communication by creating campaigns that engage, convert, and build loyalty.
- Manage the daily email and SMS production process: campaign ideation and briefing, creative development, segmentation, QA and analysis.
- Manage and refine event and audience-based triggers across customer journey.
- Provide comprehensive reporting on a weekly and monthly cadence.
- Support UK team to ensure messaging and creative is in line with global.
- Paid Media:
- Work with digital agency to execute paid social and search campaigns and ensure efforts are in line with ecommerce goals and overall brand strategy.
- Partner internal creative and production teams to develop creative, clarify goals, and project timelines.
- Monitor and track performance on an ongoing basis.
- Own day-to-day communication with agency on promotion and campaign alignment.
- Provide ongoing reporting and campaign postmortems to share with internal teams.
Basic Qualifications:
- 5+ of experience in a CRM or Digital Marketing role.
- Bachelor’s Degree and/or equivalent experience.
Preferred Qualifications:
- Strong analytical skills and ability to work in excel proficiency.
- Agency relationship management.
- Experience working in Klaivyo (or similar ESP) and Google Analytics.
- Experience working with project management tools (I.e. Monday or Wrike).
- Well-organized with strong attention to detail.
- Critical thinking and problem solving.
- Excellent verbal and written communication skills.
- Multi-tasker with strong organizational skills and attention to detail.
- Must be able to work cross-functionally in a fast-paced environment.
- Ability to work from home while maintaining productivity.
Amyris is committed to fair and equitable compensation practices.
The contract hourly rate for this role is $37 per hour to $44 per hour. The hourly rate will vary based on the candidate’s skills, depth of experience and specific work location.
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We hold deep regard in the power of representation and cultivation of a diverse work environment. Join us at Amyris, where you can find a sense of belonging and know that your voice is centered.
At Amyris, we believe that diversity, equity, inclusion, and belonging (DEIB) is essential to our core values. We embrace and encourage an equity-minded work culture, knowing that it is the driving force of innovation that positively impacts our employees, consumers, and communities. And for Amyris, a sense of belonging is what drives our mission forward and is the foundation of everything we do, ensuring a healthier, more sustainable future for us all. Make Good, No Compromise.
Amyris (Nasdaq: AMRS) is a leading synthetic biotechnology company, transitioning the Clean Health & Beauty and Flavors & Fragrances markets to sustainable ingredients through fermentation and the company's proprietary Lab-to-Market™ technology platform. This Amyris platform leverages state-of-the-art machine learning, robotics and artificial intelligence, enabling the company to rapidly bring new innovation to market at commercial scale. Amyris ingredients are included in over 20,000 products from the world's top brands, reaching more than 300 million consumers. Amyris also owns and operates a family of consumer brands that is constantly evolving to meet the growing demand for sustainable, effective and accessible products. For more information, please visit http://www.amyris.com.
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