Marketing Specialist, Digital
Henderson, Nevada
Marketing – Marketing /
Full-time /
On-site
About ANA:
Alliance North America, Inc. was established in 2017 and is proud to be the sole North American supplier of AIRMAN Power Generators, AIRMAN Air Compressors, MAC3 Pneumatic Air tools, and ANA’s exclusive Energy Boss ™ - Hybrid Energy System. Our commitment to our customers is to Make their World Easier, by answering the phone, understanding their needs, and taking ownership to provide them with solutions. With a large parts inventory and more than 90% of all orders shipping within 24 hours, you never have to worry about spare parts. We help keep your fleet in top condition with our world class Support Department, who are always ready to help and be a resource by providing training on our equipment.
ANA is headquartered in Henderson, Nevada with locations in Cypress, California and Spartanburg, South Carolina. ANA is growing and scaling and we are seeking a Marketing Specialist, Digital to join our team in an onsite position in Henderson, Nevada. As a Marketing Specialist, you will use your digital marketing expertise to create intentional customer experiences.
ANA is seeking a creative and analytical Digital Marketing Specialist to develop, implement, and manage our digital marketing campaigns across various digital platforms. The ideal candidate will have a passion for digital marketing, a deep understanding of the latest trends and best practices, and a proven track record of driving results in a fast-paced environment.
The successful candidate will support the development and management of the website, social media and email marketing campaigns that align with the company's brand and strategic goals. An ideal candidate will have experience in digital marketing, a strong understanding of marketing strategies, and lead generation. The candidate is passionate about the products and services they are selling. The Marketing Specialist, Digital will help develop digital strategies and marketing efforts to continue to focus on strengthening our customer base and increase revenue.
This position is fully onsite, and the work schedule is weekdays at 8:00 – 5:00pm.
This role reports to the Marketing Manager.
Role & Responsibilities:
- Plan and execute all digital marketing activities, including social, email, website (SEO/SEM, intent forms, landing & squeeze pages, blog posts, analytics)
- Content creation including photos, video-shorts, social templates, short copy
- Work with marketing leadership to develop digital strategies and goals that align with overall marketing and ANA business goals
- Database management includes personalized communications, list segmentation, lead management, and behavioral targeting
- Implement and manage the marketing platform including marketing automation, CRM, CMS, email, and other tools
- Coordinate and support ANA departments for digital brand standards, web & social needs
- Work with the marketing specialist tradeshow to develop editorial calendars and communications deployment to increase lead generation
- Work with marketing leadership and the team to define customer personas & customer journey mapping for intentional customer experiences
- Prioritize and implement user experience research methodology such as A/B testing, heatmaps to learn what is working and what is not
- Collaborate on creative direction for digital templates, visuals, videos, graphics, and online content
- Analyze digital data for website optimization, social media reach and growth, CMS platforms for lead generation, email marketing to increase (lead generation, conversion rates, traffic, campaign results and ROI
- Create and maintain a digital dashboard of ANA digital accounts
- Collaborates with creative and designer, marketing specialist tradeshow and sales support, photographers/videographers, and other team members in the creation of digital/written/visual/video/graphic content for print and online
Qualifications:
- 2-4+ years of experience in digital marketing
- Bachelor’s degree in marketing or digital marketing preferred
- Mastery of all social media platforms with the ability to develop platform strategy, creation and roll-out of daily posts
- Experience with marketing platforms (HubSpot is a plus)
- Video and photo editing skills
- Creation and use of customer personas and journey maps
- Solid computer skills Microsoft Office 365, Adobe Creative Suite, WordPress (HTML and CSS) and marketing applications (Web analytics, Google AdWords etc.)
- Experience with creation of content, including photos, video-shorts, social templates, short copy, social posts with captions
- Deep experience in measuring and reporting of digital channels against goals to increase ROI
- Time management - ability to handle multiple projects with very tight deadlines. Ability to prioritize tasks to meet due dates
- Meticulous attention to detail
- Self-motivated and capable of working independently with minimal guidance
- Knowledge of UX/UI principles and research methodology (A/B testing, attitudinal vs. behavior, surveys, heatmaps). Must be able to set priorities and collaborate on these principles
- Excellent communication skills and the ability to present concepts and ideas to marketing team members to reach consensus
ANA’s Core Values:
- Root Cause Problem Solving
- Be Creative with Solutions
- Build open and honest relationships
- Build a positive team and family spirit
- Be inclusive
- Look for better ways
- Be humble
- Urgency
Benefits & Perks:
- Competitive pay
- 401k with company contribution
- Medical, Dental, & Vision
- Flexible Spending Account
- Life Insurance
- Voluntary Accident Insurance
- Voluntary Critical Illness Insurance
- Hospital Indemnity Insurance
- Employee Assistance Program
- Employee Appreciation Programs
$53,000 - $58,000 a year
The salary range for this role is $53,000 – 58,000 per year, which serves as a guide for pay decisions. Final compensation will be determined by factors, such as candidate's qualifications, experience, and skills, and pay equity considerations.
You must be based in the United States and authorized to work in the U.S. without employer sponsorship. Please be advised that ANA does not provide employment-based visa sponsorship for this position.
ANA is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
