Direct Marketing Manager - Salt Lake City, UT

Salt Lake City, Utah
ARO - Leadership /
Full-Time /
On-site
WE ARE:
Renewal by Andersen of Salt Lake City, UT is looking for a Direct Marketing Manager to join its growing team. This is a full-time position in a fast-paced, energetic, deadline-driven environment. This is also an opportunity for the right candidate to become part of a passionate, close-knit team.
 
Our Proximity Marketing program is a division of our Non-Traditional Marketing Teams. The Proximity Marketing Manager will be responsible for leading and coaching the team to success. Our primary focus for this position is to cultivate a team that can set appointments in the field while canvassing neighborhoods.
 
They will be responsible for hiring, training, in-the-field assistance, and the administrative tasks associated with the position. As the team will be in the field, it will be the Proximity Marketing Managers responsibility to ensure that we foster a homeowner experience that is on par with the high standards held throughout our company.
 
Our Proximity Marketing Manager will directly report to our Associate Marketing Manager > Marketing Director. 

YOUR ROLE:
- Recruits, hires, trains proximity agents, including shadowing them in the field.
- Lead a team of proximity agents with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly - and monthly goals.
- Oversees all proximity marketing field activities, including training, role playing, daily meetings, field supervision and motivating team members.
- Working in the field, knocking on doors and speaking to homeowners, to generate leads and set appointments.
- Monitors and coaches every team member to ensure they are following proper procedures, scripts and customer service guidelines.
Administrative tasks include:
- Coordinating proximity logistics with mapping and tracking, Permit logistics, Script and flyer maintenance, Organizing field lead sheets.
- Verifying/validating leads gathered during each shift, Provides timely tracking and entering of marketing data Responsible for submitting commissions/ payable bonuses.
- Handling other tasks as they pertain to their department on the direction of their leadership team. 

As for compensation, this role would have a base plus commission structure.  The hourly wage starts at $20/hr + 4% of your individual sales as well as an overall percentage of your team’s sales.  Your target earning would be $100k+ a year. You will need to commit to being in the office 5 days/week which would include Saturday.

LEADING YOUR TEAM:
· Leads of Canvassers on planning and delivery of canvass activities and events that support objectives and go-to-market strategies within the market. Has the ability to provide the above while:
· Being an active member of the Marketing leadership team.
· Creating annual budget with the sole purpose of generating qualified leads and appointments through canvassing efforts.
· Coordinating canvass logistics with mapping and tracking permit logistics, script, and flyer maintenance, organizing field leads, verifying / validating leads gathered during each shift via proximity app.
· Providing timely tracking and entering marketing data into our database. - Providing daily updates to Vice President of Marketing.
· Developing and training on advanced canvassing protocols and monitoring quality of the leads, canvassers, and adherence to the pitch.

OUR IDEAL CANDIDATE:
· Has managed large teams for 3+ years.
· Previous door-to-door marketing experience.
· Has data analytic skills and enjoys digging in to learn from trends.
· Has ability to master and effectively recite a script in the field.
· Is willing and able to walk with and coach new Team Leads in the field.
· Has ability to manage Team Leads and a team of canvassers. Works closely with Team Leads daily to provide motivation and coaching to help them reach daily, weekly, and monthly Team goals.

REQUIREMENTS:
· Requires 3+ years of experience managing large teams.
· Valid Driver’s license with a clean driving record.
· Excellent training and coaching skills.
· Ability to think strategically, with strong project management skills, including attention to detail.
· Strong verbal and written communication skills - Ability to self-manage resources (time and budget) to achieve objectives.
· Ability to analyze effectiveness of canvassing program and canvassing team.
· Ability to understand the role of marketing communications, sales promotion, and advertising.
· Ability to demonstrate strong leadership skills.

By applying to this job, I agree that I may be contacted at the number submitted, including by autodialed calls and texts, for informational and all other purposes by Renewal by Andersen, and its affiliated companies (collectively, “RbA”).