Digital Ad Buyer
Office: Provo, UT
Marketing /
Full-Time /
On-site
Who We Are
Angel Studios is the home of stories that amplify light. Through its platform, thousands of “Angel” investors choose which titles will be created, funded, and distributed. Angel Studios allows creators and audiences to form passionate communities around their creative projects, making the story behind the story as important as the final project itself. Some of the studio's key projects-- The Sound of Freedom and Dry Bar Comedy --have earned billions of views around the world. Learn more at Angel.com
We’re looking for passionate team members who want to build world-class products that will reshape media over the coming decades. Learn more about:
Join us and be part of stories that amplify light.
Summary/objective:
We are seeking a dynamic and experienced professional to join our team as a Digital Ad Buyer. In this role, you will be responsible for conducting comprehensive market research, developing effective advertising strategies, and implementing successful campaigns to reach our target audience. You will collaborate closely with marketing teams, clients, and advertising sales agents to ensure the delivery of impactful campaigns that drive brand awareness, engagement, and conversions.
Essential functions
- Conduct market research and analyze demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
- Develop and implement digital advertising strategies and campaigns to drive brand awareness, engagement, and conversions.
- Source and present audience data and advertising proposals to clients for feedback.
- Negotiate with advertising sales agents to ensure the most cost-effective deal structures.
- Manage budgets and monitor campaign costs and ROI metrics.
- Track and present campaign data such as views, click-through rates, engagements, and customer conversion rates.
- Conduct research and analysis to identify target audiences, market trends, and competitors to inform campaign strategies.
- Identify and evaluate appropriate advertising channels and platforms based on campaign objectives, target audience, and budget.
- Monitor and optimize campaign performance, including ad creative, targeting, bidding, and budget allocation, to maximize ROI and achieve key performance indicators (KPIs).
- Perform data analysis and generate regular reports to track campaign performance.
- Conduct A/B testing and experiment with different ad formats, messaging, and targeting options to improve campaign effectiveness.
- Build and maintain relationships with advertising platforms, vendors, and media partners to stay informed about industry updates, negotiate favorable terms, and access new advertising opportunities.
- Provide insights and make recommendations for optimization.
- Must attend and contribute to regularly scheduled staff meetings.
- Proficiency in speaking, reading and writing in the English language required. Additional language proficiency is a plus.
Competencies
- Strong collaborator with excellent presentation, communication, and problem solving skills.
- An exceptional listener with excellent written and verbal communication skills.
- Advanced proficiency with Microsoft Office and Google Workspace.
- Detail-oriented perspective and able to pick up on overlooked details.
- Organization and time management.
- Able to maintain confidentiality of information.
- Must be able to manage multiple assignments, set priorities, and adapt to changing conditions.
- Resourceful and able to problem-solve and manage tasks with ambiguity.
- Can take feedback to tasks and assignments positively and create better solutions.
- A quick study, able to pick up new skills and learn how to use new programs.
- Must participate in setting and achieving regularly scheduled and outlined objectives.
- Ability to take individual ownership, execute with high energy, share context, insist on candor with positive intent.
Required education and experience
- Bachelor's degree or equivalent experience in advertising, marketing, communications, or similar.
- Proven experience as an Ad Buyer, Media Buyer, or similar role.
- Experience with Meta Ads Manager
Preferred education and experience
- Experience with Google or YouTube Ads
$76,000 - $105,000 a year
Commensurate with experience and scope of responsibilities.
Work environment - When in the main office, expect a comfortable, air-conditioned work environment. Team members are issued their own desks, but the office is an open, shared space and can be fast-paced and occasionally noisy.
Physical demands - Must be able to stand or sit at a desk for long periods of time. Must be able to see the difference between various colors, shades, shapes, and sizes.
Position type and expected hours of work - Regular full-time, 40 hours per week.
Travel required - Out-of-state travel is not anticipated for this position.
Work authorization - Must be authorized to work in the United States.
EEO statement
At Angel Studios, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates.
Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice.
Perks at Angel:
- Competitive compensation
- 100% company-paid medical, dental, and vision premiums for employees and dependents
- Short, and Long Term Disability Insurance and Basic Life Insurance paid for employee, with option of additional AD&D insurance
- Generous Paid Time Off
- Health Spending Account (HSA)
- 401(k) investment opportunity with employer match
- Paid parental leave
- Identity Theft Insurance
- Pet Insurance
Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice.
Angel is an Equal Opportunity Employer:
At Angel Studios, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates.
