Senior Strategist

New York City
Annex88 is looking for a Senior Strategist to help lead and ensure the development and cultural relevance of content strategies for some of the world's leading brands.


    • Strategic Leadership
    • Develop an understanding of our core consumer profiles and their digital behavior, specifically through the use of social listening tools, syndicated consumer data and ongoing conversations with people in our target consumer buckets
    • Understand and build ownership of the overall social strategies for the client and ensure it is correctly executed
    • Maintain and enforce an understanding of client's internal processes
    • Maintain consistency / quality across all areas of strategy from research to deck design
    • Lead client strategy meetings and workshops
    • Contribute to the strategic discipline at Annex88 through development of new strategic templates, thinking and methodologies
    • Own development of innovation projects / briefs across the portfolio
    • Upsell research and strategy projects
    • Train and mentor junior team members

    • Campaign Planning
    • Develop insight driven social strategies around key campaigns
    • Oversee development of global and local market toolkits / rollouts, executed by junior team member
    • Work with creative to ensure all ideas are strategically sound
    • Collaborate on comms planning and calendar development

    • Day-to-day / ad hoc
    • Ownership of the day-to-day strategic relationship with client
    • Prepare POV's and rationale documents for client as needed, in a timely manner
    • Bi-weekly status meeting with Strategy Director
    • Develop, execute and oversee framework for reactive content
    • Oversee weekly culture report for strategy and creative team
    • Contribute to and win new business pitches, with a focus on selling strategy retainer work


    • 3-5 years at an agency or in a marketing role
    • Experience with global clients & campaigns