Content Marketing Manager
Remote US / Sydney, Australia
Enterprise – Strategy /
Permanent - Regular Full-time /
Remote
Appen is the global leader in data for the AI Lifecycle with more than 25 years’ experience in data sourcing, annotation, and model evaluation. Appen maintains the industry’s most advanced AI-assisted data annotation platform and boasts a global crowd of 1 million+ contributors worldwide, speaking 235+ languages. Our team is expanding!
Who Are You?
You are a culture ambassador, you love building relationships, and you are passionate about delivering the very best experience for hiring managers, candidates as well as your recruiting team members. You will be successful if you develop strong working relationships with leaders at all levels, create the very best team member experience, deliver on expectations, and serve as a trusted advisor to the business. You will do well in this role if you thrive in an environment where no two days are the same, you work well under pressure and you can effectively deal with ambiguity.
Position Title: Content Marketing Manager
Location: US-Remote
Location: Sydney, Australia
Job Overview
Appen’s Content Marketing Manager is responsible for developing, executing, and managing our content marketing strategy focused on the Artificial Intelligence market. This role involves creating high-quality B2B content in the areas to enhance brand awareness, build thought leadership, and support brand and marketing goals. The ideal candidate is a skilled writer and editor with technical writing experience and a genuine interest in technology, artificial intelligence, and data.
Key Responsibilities
1. Content Strategy and Planning:
o Develop and implement a comprehensive content marketing strategy aligned with Appen's business objectives and target audiences.
o Plan and manage an editorial calendar for content creation and distribution across various channels.
o Conduct research and monitor trends in the Artificial Intelligence industry to generate ideas and support content creation.
2. Content Creation and Curation:
o Create high-quality, engaging, and informative content in various formats, including blog posts, whitepapers, case studies, ebooks, infographics, and videos.
o Collaborate with internal teams, subject matter experts and industry thought leaders to produce insightful content on topics including Artificial Intelligence, Generative AI, Large Language Models, AI Data Services, andAI Industry Applications.
o Implement SEO best practices in writing to increase search visibility and drive traffic.
3. Content Management & Collaboration
o Conduct research and monitor trends in the Artificial Intelligence industry to generate ideas and support content creation.
o Collaborate with cross-functional teams, such as product marketing, sales, and customer success, to align content efforts with broader organizational goals.
Qualifications:
• Minimum of 3-8 years of experience in content marketing, copywriting, or preferably in the technology or AI/ML industry.
• Bachelor's degree in marketing, communications, journalism, computer science or a related field.
• Excellent writing, editing, and storytelling skills with the ability to create compelling and engaging content targeted at a technical audience.
• Familiarity with graphic design tools and software such as Adobe Creative Suite, Canva, and PowerPoint.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams, including demand generation, product, sales, and operations teams.
• Strong project management and organizational skills with the ability to manage multiple projects and deadlines.
• Creativity, curiosity, and a genuine passion for working in the technology and AI industry.
How to Apply:
Interested candidates should include their resume, a cover letter, and a portfolio of relevant work.
Appen is the global leader in data for the AI Lifecycle with more than 25 years’ experience in data sourcing, annotation, and model evaluation. Through our expertise, platform, and global crowd, we enable organizations to launch the world’s most innovative artificial intelligence products with speed and at scale. Appen maintains the industry’s most advanced AI-assisted data annotation platform and boasts a global crowd of more than 1 million contributors worldwide, speaking more than 235 languages. Our products and services make Appen a trusted partner to leaders in technology, automotive, finance, retail, healthcare, and government. Appen has customers and offices globally.
