Manager of Demand Generation
San Jose, California
Marketing – Demand Generation /
Full-time /
On-site
AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses. To learn more, visit us at www.appzen.com.
As we reengage directly with the market and accelerate new customer acquisition, we're looking for a high-performing Manager of Demand Generation to help fuel pipeline growth across our target segments.
The Manager of Demand Generation will be a key player in scaling our top-of-funnel pipeline and revenue engine. You’ll lead the planning and execution of integrated campaigns across channels—working cross-functionally with Sales, SDRs, Content, and RevOps to build programs that convert.
This is a hands-on, strategic role reporting directly to the Director of Demand Generation. The ideal candidate has strong experience in B2B demand generation, is analytical by nature, and thrives in a fast-paced environment where experimentation, collaboration, and results matter.
What You’ll Do:
- Campaign Strategy & Execution:
- Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, SEO/SEM, and webinars.
- Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches.
- Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies.
- Test and optimize digital tactics and landing pages to drive qualified leads and opportunities.
- Create campaign briefs, timelines, and performance projections in collaboration with Content and Ops.
- Cross-Functional Collaboration:
- Partner with Content, Product Marketing, and Events teams to launch GTM campaigns tied to new product releases or key customer segments.
- Work closely with RevOps and Analytics to track, report, and analyze campaign and funnel performance.
- Support field marketing and partner marketing initiatives as part of larger integrated programs.
- Measurement & Optimization:
- Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense.
- Leverage insights to continuously optimize performance across channels and tactics.
- Own reporting and insights for your campaigns—what worked, what didn’t, and why.
What You Bring
- 2–4 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software.
- Track record of building and optimizing multi-channel campaigns that convert leads into pipeline.
- Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, LinkedIn Ads, Google Ads, and ABM platforms (e.g., 6sense).
- Strong analytical mindset—you’re comfortable interpreting data, building reports, and using insights to drive decisions.
- Experience collaborating with Sales and SDR teams to drive program success.
- Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment.
- A test-and-learn attitude with curiosity, creativity, and grit.
$140,000 - $160,000 a year
AppZen is committed to fair and equitable compensation practices.
The base pay range for this role is posted above. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.
We are equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.
