Product Marketing Lead
San Francisco, CA
Sales – Product Marketing Lead
Arceo is searching for an experienced Product Marketing Lead to join the marketing team as a founding member. You will craft bold plans to take our products to market and drive customer adoption. From differentiated product stories to sales enablement, you will actively contribute to establishing Arceo’s unique voice in the market. In this role, you will partner with Arceo’s founders and stakeholders in Sales, Product, Engineering and Customer Success to translate technical features into product and business content that highlights the unique value of Arceo and its platform to prospects, customers, partners and market influencers. The content produced will have a direct impact on our external communication plans, our web presence and sales campaigns. This is a unique opportunity for the right candidate to contribute to the full range of marketing functions – PR, web operations, campaigns, sales enablement and partner marketing. Our company is innovating at a rapid pace and the ideal candidate will have an entrepreneurial spirit with a successful track record of developing content and executing on product marketing.
Who We Are & What We Are Building
Cyberattacks are now ranked as the #1 threat to global security by the U.S. Intelligence Community - above nuclear weapons. Arceo is a venture-backed startup built by a team of entrepreneurs, government veterans and dreamers with a multi-chapter, bold vision to tackle this existential threat. Our first move is to enable the insurance market to write cybersecurity policies that make the digital society resilient and safer.
Who You Are
You have a deep intellectual curiosity to master new technologies or industries. You are comfortable navigating business and technical meetings with fierce focus to drive conversations towards actions and results. You are a self-starter, motivated by joining a startup with big ambitions where you will need to reach beyond your core responsibilities to build something that is new to the current security or insurance markets.
Product Content Develop and maintain product-related content for Arceo’s website, collateral, presentations, videos and other market facing contentWork across several aspects of marketing to provide product related content – from positioning to targeted outreach, Go-to-Market strategy, campaigns, advocacy, events and communication
Sales enablementSupport sales efforts with relevant content and compelling messages that win over prospectsParticipate in sales campaigns including event support, prospect meetings, product demo and product-related pitchesWork with Go-to-Market working group to help refine ideal customer profiles and targeted audiences for various sales campaigns
Thought leadershipEvangelize our products to the market, customers, partners and influencers and how they contribute to our vision for a safer digital world Collaborate with our founders and spokespeople to craft thought provoking stories and speaking abstracts that drive interest in Arceo
5+ years of experience in B2B enterprise SaaS; knowledge of cybersecurity, insurance or analytics markets preferred
Excellent verbal and written communication
Proven track record of marketing innovative solutions with the ability to distill complex technologies into simple stories and value propositions that are compelling, easy to understand and relevant to targeted audiences
Experience planning and launching new offerings
Hands-on fluency in new and traditional communication and marketing tools – video, blogs, Google Suite, marketing automation and more
Equal Opportunity Employer
Arceo is an equal opportunity employer. Our company and our teams thrive because of our diversity. Employment decisions are decided based on merit, qualifications, and business need. We are committed to fostering our culture of inclusion, respect, and diversity.