Director, Brand Marketing – APAC
Tokyo
Commercial – APAC - Commercial /
Full-time /
On-site
Department: Commercial – APAC
Reports to: Arc’teryx Brand Head, Asia Pacific
Location: Tokyo, Japan
Your Opportunity at ARC’TERYX:
As the Director, Brand Marketing – APAC, you are steering all marketing strategies across all consumer touchpoints and are leading all marketing teams to create brand demand and support sales in the APAC region with a focus on vertical business and brand integrity. You design the regional marketing structure and lead (directly or indirectly) Asian Pacific based Arc’teryx marketing teams. You lead top-of-funnel marketing initiatives to elevate brand awareness, expand reach, and ensure top-of-mind positioning, developing a cohesive global, regional, and local brand identity that is recognized for superior quality and excellence. Partnering closely to the Global Brand Management team and acting as the primary point of connection to the brand leadership and global brand planning teams. You champion cross functional integration to deliver the ultimate experience for our guest. You actively promote the brand culture and brand values and lead by example.
Meet Your Future Team:
The APAC Commercial team ensures Arc’teryx sales across all regional channels, meeting customers where they shop. The Brand Marketing is the direct connection between the guest and the Arc’teryx brand through content and experience in the region. We work in lockstep with our global management team and brand marketing teams, and with our regional leadership. We ideate APAC Brand Marketing strategies in alignment the strategic business goals, to ultimately create experiences and tell stories that are regionally relevant, thought-provoking, and true to who we are, across all consumer touchpoints and business channels.
If you were the Director, Brand Marketing - APAC now, here are some of the core activities you would be doing:
- Designing annual and 5-year brand marketing strategies for the APAC region in alignment with global brand objectives and regional business goals
- Building, coaching, and guiding high performing teams, establishing and maintaining a sustainable pipeline of talents
- Creating APAC marketing budgets and resources and understand and navigate through the APAC markets’ complexity.
- Driving the integrated quarterly planning and execution of our seasonal marketing initiatives across all business channels, in key markets and epicenters, focusing on localization and brand relevance
- Working in partnership with the Digital Ecom Director and team to achieve regional goals
- Driving consistent and timely communication, you empower your teams to build the necessary tools and tactics to strength and leverage projects across marketing functions
- Leading a team to build imaginative and collaborative athlete projects that demonstrate shared values and support business goals
- Leading the ideation and integration of cross-functional seasonal marketing experiences
- Driving and ensuring that the regional Arc’teryx community strategy is aligned with global brand strategy in respect to consumer targets, brand attributes, and experience goals
- Directing APAC Retail and Trade marketing team to build plans and activations that support new and existing Brand Stores business, and that support sell-in and sell-through with our regional business partners
- Assessing and bringing measurable improvements of APAC marketing programs and processes with the support of the APAC Marketing Operations team
- Ideating, submitting, and managing related budgets to support programs in a fiscally responsible way
Here are some of the things you could be working on in the future:
- Collaborating in the business vertical transformation and regional evolution
- Championing the brand awareness acceleration in the region while strengthening its equity
- Leading a Communications team to deliver Paid, Earned, Shared and Owned media strategies that accelerate brand awareness and consideration, and generate traffic and leads to our business channels
Are you our next Director, Brand Marketing - APAC?
- You have 10+ years leadership experience in a similar regional role with company with strong brand equity
- You have a Master degree in Business, Marketing or a relevant subject matter
- You exhibit strong leadership with the ability to influence multiple stakeholders across multiple geographies, cultures, and languages
- You hold expert knowledge of the APAC outdoor sports culture and business landscape across all channels (E-commerce, Retail, Wholesale)
- You have a proven track record in building strategies that supports Arc’teryx’s evolution
- You thrive in building programs from the ground up, leading a team and partnering with cross functional teams to bring those programs to the consumer
- You are a people’s leader with a track record in designing and managing large marketing teams directly and indirectly
- You possess excellent verbal and written communication skills in English; an asset if you are also fluent in Japanese and/or another language
- You have the ability to travel internationally
- You are proactive in identifying the root cause of issues and developing solutions
- You remain highly flexible and adaptable when faced with ambiguity
- You effectively balance autonomy and collaboration
- You inspire breakthrough thinking and continuous improvement
- You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
- Your passion for your work is paralleled by your passion for getting outside and living it
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
Leave it Better
We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
