Sr Manager, DTC Guest Engagement (Consumer Insights) 13 Month Contract, Remote US or Canada
North Vancouver, BC (Corporate)
Commercial – Ecommerce /
FT Temp/Seasonal /
Remote
Department: Commercial – E-commerce
Reports to: VP, Global E-commerce
Location: North Vancouver, B.C.
Your Opportunity at ARC’TERYX
As the Senior Manager, DTC Guest Engagement, you will play a pivotal part in building and maintaining our Guest Data Cloud (CDP) and driving insights from our unified guest profile. You will work closely with cross-functional teams to integrate and leverage data from various sources, supporting our vision of delivering personalized experiences and driving business growth. Your duties will involve analyzing guest data to pinpoint trends and areas ripe for improvement, devising strategies to enhance DTC guest insights, and establishing a CRM framework that aligns with our commercial objectives, with a particular emphasis on omnichannel guest insights.
This role is based out of our North Vancouver office and is open to hybrid remote work. Candidates must be eligible to work in Canada.
Meet Your Future Team:
The Ecommerce team is a collaborative and guest-focused group dedicated to delivering exceptional online experiences. We understand the importance of connecting with our guests at every stage of their online journey, from browsing to purchase and beyond. Together, we prioritize innovation, creativity, and guest satisfaction to drive the success of our ecommerce initiatives.
If you were the Senior Manager, DTC Guest Engagement now, here are some of the core activities you would be doing:
- Collaborate with stakeholders across the organization to understand business needs and requirements for the unified guest profile with a geo focus on NAM and EMEA
- Support the business in the development of a Guest Data Lakehouse to consolidate DTC guest data into one centralized location, our Salesforce Customer Data Platform (CDP)
- Analyze guest data to derive actionable insights that support business decisions and personalized experiences.
- Collaborate on analytical models focused on comprehending and predicting guest behavior and attitudes, aiding decision-making processes and monitoring outcomes, with a focus on guest lifetime value (LTV) and Recency, Frequency, Monetary (RFM) analysis
- Drive the adoption and utilization of the unified guest profile throughout the organization
- Partner with various teams to ensure data accuracy, completeness, and quality.
- Collaborate with Data Analysts, IS and data engineering teams to implement necessary infrastructure needs across various and tools.
- Partnering with counterparts in advanced analytics, customer loyalty/engagement, competitive intelligence, UX design research, merchandising, and marketing services to provide best-in-class insights and a comprehensive view of shoppers
- Deliver analyses and recommendations through presentations and written reports to senior leadership, providing updates on guest profiles, sharing insights, and making recommendations for future actions
- Serve as the marketing business lead for Salesforce Marketing Technology, ensuring effective utilizationand integration of these tools to support omnichannel guest execution
- Stay updated on industry trends and best practices in data management, analytics, and personalization
Here are some of the things you could be working on in the future:
- Spearheading the advancement of our DTC Guest File by crafting a comprehensive and dynamic DTC Global iteration book of insights
- Refine guest segmentation strategies and develop detailed personas based on demographic, behavioral, and psychographic attributes. This enables targeted marketing and communication strategies tailored to different guest segments.
- Develop and optimize omnichannel guest journey maps across all channels (online, offline, mobile, social, etc.). This includes identifying touchpoints, analyzing interactions, and optimizing pathways to enhance guest experiences and drive conversions.
Senior Manager, DTC Guest Engagement
- You have a bachelor’s degree in business, marketing, computer science, business analytics, or a related field
- You have 8 years of experience in CRM, consumer insights, data analytics, or related roles
- You have experience with data integration, data modeling, and data warehousing concepts
- You have experience with Salesforce CDP or similar customer data platforms is a plus
- You can analyze and interpret consumer motivations, preferences, and decision-making processes
- You have experience in developing and implementing consumer segmentation strategies based on demographic, psychographic, and behavioral variables. Ability to identify distinct consumer segments and tailor marketing strategies accordingly
- You have strong communication skills with the ability to effectively communicate complex insights to stakeholders at all levels of the organization
- You have proficiency in managing various qualitative and quantitative research methodologies
- You are adept at compiling data from multiple sources to craft compelling narratives
- You are proficient in business visualization tools like Power BI and Tableau is within your skillset
- You are a strategic thinker and can excel in communication and presentation
- Your experience includes acquiring, segmenting, and retaining customers through data-driven user insights while effectively communicating lifecycle KPIs
- You excel as a communicator, collaborating seamlessly with cross-functional teams from different business channels
- You strike a balance between autonomy and collaboration effectively
- You inspire innovative thinking and continual improvement
- Your enthusiasm for your work is matched by your passion for outdoor pursuits
- You are results-oriented and driven by a desire to achieve ambitious goals
$122,000 - $152,000 a year
A reasonable estimate of thepay rangeis $122,000 - $152,000 CAD at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education and/or training.
Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer.
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
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