Editor in Chief, Book Publishing
New York, NY
Content /
Full Time Permanent /
Hybrid
Who We Are:
Arootah is an early-stage advisory and coaching firm specializing in Alternative Investment & Family Office Advisory, Executive & Leadership Coaching, and Talent Acquisition & Development. Founded by Rich Bello, co-founder and former COO of Blue Ridge Capital, Arootah leverages deep industry expertise to drive peak performance for executives, teams, and firms across the alternative investments landscape.
Our Services Include:
Advising alternative investment managers with operations, due diligence, compliance, business development, and marketing strategies
Providing fractional expert advisors in key operational areas for emerging and established investment firms
Offering executive, life, health, and career coaching for individuals
Delivering talent acquisition and leadership development solutions
Developing SaaS applications for enterprise and consumer use
What We Need:
We’re looking for an entrepreneurial Editor-in-Chief to own the end-to-end publishing pipeline, including content creation, editorial excellence, sales, distribution, and multimedia monetization for a series of performance-oriented books, masterclasses, and audiobooks. You’ll set the editorial vision, build revenue streams, and ensure every title becomes a multi-format, multi-channel commercial success.
This role goes far beyond editing. It requires a commercial mindset, marketing acumen, and an obsession with building a brand that commands category leadership. You will not only steward high-quality content but also drive market traction through Amazon optimization, search marketing, special markets, and direct-to-consumer sales.
What You’ll Do:
- Editorial & Content Leadership
- Define editorial standards, voice, and style across books, newsletters, workbooks, masterclasses, and audiobooks.
- Edit and approve manuscripts with zero-defect precision, structuring content for maximum clarity and impact.
- Lead a cross-functional team of writers, subject-matter experts, editors, narrators, proofreaders, and designers.
- Incorporate AI-generated drafts and tools to accelerate quality and throughput.
- Develop and maintain a pipeline of innovative content ideas that reinforce Arootah’s brand and thought leadership.
- Oversee the editorial production, sales strategy, and distribution of current and future titles.
- Sales, Distribution & Revenue Growth
- Create and execute go-to-market plans across print, e-book, audiobook, direct-to-consumer, retail, and institutional channels.
- Oversee Amazon sales and marketing strategy including ads configuration, ongoing performance analysis, and campaign optimization.
- Develop compelling product descriptions, A+ content, and metadata to maximize visibility and conversion on Amazon and other platforms.
- Conduct keyword research and category tracking to inform positioning and maintain a competitive edge.
- Build relationships with typesetters, printers, wholesalers, corporate buyers, and distribution partners.
- Construct a special markets sales program targeting corporate bulk buyers and strategic partners, potentially including a dedicated sales force.
- Explore extended distribution channels to diversify revenue beyond traditional publishing outlets.
- Acquire reviews and endorsements both on and off Amazon to build credibility and drive demand.
- Forecast demand, set pricing, negotiate margins, and track sell-through to achieve aggressive revenue targets.
- Collaborate with Marketing on funnels, affiliate programs, and campaigns that convert readers into coaching and masterclass clients.
- Oversee search engine advertising strategies (Google Ads and others) to drive traffic and conversions.
- Multimedia Product Development
- Oversee production of companion masterclasses (live and on-demand), ensuring curricula align with book IP and coaching frameworks.
- Manage end-to-end audiobook creation: casting, narration direction, studio scheduling, post-production, and platform distribution (Audible, Spotify, etc.).
- Analyze consumer feedback and engagement data to refine content, upsell paths, and cross-promotion opportunities.
- Process & Innovation
- Implement robust workflows, editorial calendars, and project-management systems to deliver multiple concurrent titles on time and on budget.
- Evaluate and integrate new publishing technologies, AI tools, and data-driven decision-making to keep Arootah at the forefront of modern content commerce.
- Continuously identify opportunities to expand Arootah’s publishing brand in new categories and formats.
Qualifications
- Bachelor’s in English, Journalism, Communications, Publishing, or related field (Master’s a plus).
- 7+ years senior editorial experience
- At least 3 years of experience managing P&L, sales, or distribution responsibilities in trade, business, or professional publishing.
- Demonstrated success launching best-selling titles and/or premium learning products (i.e., masterclass, e-learning, audiobook, and podcast).
- Expertise managing Amazon sales programs, advertising campaigns, metadata, A+ content, and category optimization.
- Strong understanding of reviewer acquisition strategies and direct-to-consumer marketing.
- Deep knowledge of book sales channels, inventory logistics, and rights/licensing.
- Fluency in search engine advertising and performance marketing.
- Proficiency with editorial software (e.g., Microsoft Office, Grammarly, AI writing tools).
- Superior project-management, negotiation, and leadership skills.
$120,000 - $160,000 a year
Base salary $120k – $160k plus performance bonus and equity-like incentives.
401(k) with match, healthcare (medical, dental, vision), life insurance.
High-autonomy culture focused on continuous improvement and peak performance.
Opportunity to build a category-defining media division inside a well-funded financial-technology disruptor.
Be part of a high energy, thriving company in the early stages of expansion! We're growing our family, now is the time to join!
