Core Product Marketing Manager
United States
Product Marketing /
Full-time- Remote /
Remote
We are seeking a Product Marketing Manager to join our growing Product Marketing team. This role will own Go-To-Market (GTM) strategy for a key product line within the Articulate platform. You’ll collaborate closely with cross-functional teams to inform the product roadmap, develop messaging and positioning, and drive customer acquisition and retention. Ideal candidates possess a deep understanding of the Learning & Development market and hands-on experience with Articulate 360 products.
What You'll Do:
- Own the GTM strategy, including key launches, for a product within the Articulate 360 platform
- Work closely with product, sales and marketing teams to build out go to market strategy and execute multi-channel campaigns including launches that effectively drive customer acquisition and retention
- Create positioning, unique value props, and differentiated messaging that demonstrate ongoing value of Articulate products to support aggressive revenue, expansion, and renewal goals
- Work with Growth Marketing, Design, Copy and Content Marketing on campaign execution; review copy created by other team members to ensure accuracy of our positioning and messaging
- Drive international and domestic growth by enabling and empowering our partners and direct field teams
- Plan and execute research initiatives to develop a deep understanding of customers, markets and competitors that can inform GTM strategy and product roadmap
- Develop understanding of Articlate’s market - trends, competitors, compelling events incorporate learnings into GTM plans
- Support execution of events with messaging, content and insights
- Create assets for our revenue generation teams throughout the sales and customer success process (e.g. pitch decks, brochures, sales sheets, battlecards, etc.)
- Bring deep Articulate 360 product and Learning & Development market expertise all aspects of our go to market
What You Should Have:
- 5+ product marketing experience (B2B SaaS preferred)
- Experience with e-learning course creation and distribution, with a preference for candidates who have used Articulate 360
- Strong customer-centric approach, with the ability to develop customer insights use them to inform messaging and broader GTM strategy
- Excellent communication and presentation skills - an amazing storyteller with the ability to translate complex ideas into a clear narrative
- Data-oriented mindset – ability to create and leverage data as a key input into decision-making; comfortable making decisions when data is ambiguous or unreliable
- GTM experience – understanding of how to take products to market via sales and marketing channels
- Results-oriented – ability to prioritize, execute, and drive results
- Strong cross-functional collaboration skills – ability to partner with a wide range of internal and external stakeholders, and collaborate effectively
- Bachelor’s degree (or equivalent years of experience); MBA preferred
$99,900 - $149,900 a year
The pay range for this position is $99,900 to $149,900 for all US locations. Articulate takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. This position is also bonus eligible. Articulate also offers a robust suite of benefits, check out the website for a full list.
