Framework Change & Communications Leader, Africa
Lagos, Nigeria
Framework Change /
Full-Time /
Hybrid
Ashoka is seeking a highly entrepreneurial and innovative leader to drive the “Everyone a Changemaker” movement across Africa, reporting directly to the Africa Diamond Leadership team. As the Africa Diamond Framework Change lead, you will forge partnerships with media, educational institutions, corporations, and other strategic stakeholders to activate networks that champion changemaking across the continent. This role is central to fostering a culture where changemaking becomes the norm, with a focus on instilling core skills—empathy, initiative, teamwork, and leadership—at all levels of society.
What You'll Do:
- Movement Storytelling: Design and implement a regional storytelling framework that showcases the shift toward youth empowerment and citizen agency, promoting a collaborative approach to solving shared challenges across Africa.
- Movement Marketing: Lead Ashoka’s efforts in developing a cohesive marketing strategy that advances initiatives like “Lead Young” and “Everyone a Changemaker.” Ensure the narrative aligns with Ashoka’s vision and empowers both internal teams and external partners.
- Media Partnerships: Develop and manage a media strategy that aligns with Ashoka’s regional objectives, fostering relationships with key influencers, media partners, and publishers to amplify the movement’s message.
- Strategic Partnerships: Identify, cultivate, and solidify partnerships with funders, corporations, foundations, unions, educators, and other entities to expand Ashoka’s reach and deepen the impact of the Everyone a Changemaker movement.
- Movement Messaging: Spearhead a social media campaign across Africa to spread the “Everyone a Changemaker” message, engaging a broad range of audiences through various digital platforms.
- Movement Building: Grow a network of young people, parents, educators, and citizens who embrace and identify as changemakers, helping to establish changemaking as a societal norm throughout the continent.
What You Bring:
- 15-20 years of relevant experience.
- Experience in Social Impact: A demonstrated ability to identify systemic issues and develop innovative solutions with regional or sector-wide impact, ideally including the creation or expansion of impactful organizations or movements.
- Entrepreneurial Drive: Proven experience in launching or transforming initiatives, whether through founding an organization, reshaping an existing one, or leading systemic change in a sector.
- Strategic Partnerships: A record of building partnerships with key stakeholders to amplify social impact and drive systemic change.
- Communications Expertise: Strong communication skills, particularly in social media, storytelling, and public speaking, to elevate Ashoka’s mission across Africa.
- Movement Building: Experience in creating a movement’s marketing framework, including social media strategy, storytelling, and communications architecture.
- Fundraising Skills: Ability to support Ashoka’s mission through strategic communication that aligns with fundraising efforts, or direct experience in raising funds to support a mission-driven organization.
Core Criteria
- Entrepreneurial Quality: Compelled to take creative initiative and ownership (e.g. founding an organization or company, starting a movement, or re-shaping the work of an existing organization). Demonstrates relentless and realistic how-to-thinking and passion for seeing their ideas come to life.
- Understanding and Belief in the Everyone a Changemaker: Understands and believes the Everyone a Changemaker vision at a gut level. To be able to innately ‘get’ this, candidates should have a broad and inquisitive intellectual and a thinking pattern that connects the dots between historical trends and current social context.
- Emotional and Social Intelligence: Ability to work efficiently and respectfully in teams, putting organizational/team goal first (personal glory second).
- Ethical Fiber: Exceptionally strong ethical behavior. Is self-reflective and has strong empathy skills. Trustworthy.
- Self-Definition: The person expects that changing the world in big ways and on a continental scale is what he/she will do in life.
About Ashoka:
Ashoka is the world’s largest community of leading social entrepreneurs, having pioneered the field of social entrepreneurship over 40 years ago. We support a robust network of more than 4,000 Ashoka Fellows in 90 countries who have successfully implemented systems-changing solutions to human and environmental problems globally. By learning from and collaborating with our Fellows and other social entrepreneurs, Ashoka identifies patterns and key levers to help society gain a new framework for living in the world as a changemaker.
Our current work is centered around the "Everyone a Changemaker" (EACH) movement, which stems from our belief that everyone has the potential and responsibility to make positive change in an ever-changing world. We continue to grow a global movement of social entrepreneurship, recognizing that the rate of change is accelerating and our problems are growing faster than our solutions.
