Growth & Brand Media Lead - Contract
Austin, TX
Marketing – Growth Marketing /
Contractor /
Hybrid
Favor is seeking an experienced paid media leader to join our marketing team on a contract basis to help drive and operationalize key media strategy initiatives during H2, 2025. This role will report to the Sr. Director of Growth & Lifecycle Marketing and collaborate closely with internal brand and creative teams, media agencies, and channel managers.
Duration: Contract of 6 months, with potential to transition to full-time pending fit and needs
Key Objectives
- Bring your 8+ years of experience to lead the development of a comprehensive media plan for Favor’s Fall 2025 brand campaign.
- Help shape and document Favor’s long-term approach to balancing brand and performance across paid channels.
- Improve collaboration between Favor’s Media and Creative teams to increase output, relevance, and performance of paid assets.
- Serve as the primary liaison for key media agencies and strategic media partners during the engagement period.
- Guide short-term exploration and testing of emerging or underutilized media channels.
Goals and Deliverables
- Develop integrated, full-funnel media strategy across brand and performance channels (e.g., TV, streaming, social, display, OOH).
- Partner with in-house media managers and agency teams to finalize media mix, targeting, flighting, and spend allocation.
- Align campaign strategy with internal brand, lifecycle, and growth goals.
- Deliver a finalized Fall media plan, calendar, and brief for cross-functional alignment.
- Define the strategy for a persistent “always-on” paid media presence that supports both upper-funnel awareness and mid-lower funnel conversion.
- Recommend budget allocation principles for brand vs. performance across the funnel.
- Work with analytics to propose a measurement framework (e.g., multi-touch attribution, media mix modeling, incrementality testing) for full-funnel campaigns.
- Identify creative and messaging strategies appropriate for each funnel stage.
- Produce a short-term testing roadmap and long-term operating model for always-on brand media.
- Audit current creative development workflow and identify friction points between media and creative teams.
- Propose a streamlined process for brief intake, versioning, testing, and feedback loops.
- Help to develop creative guidelines or playbooks tailored to specific channels (e.g., YouTube, TikTok, Meta, Streaming TV).
- Lead regular working sessions between creative and media leads to align on campaign needs and insights.
- Deliver a documented creative/media collaboration process and recommendations for resourcing or tooling.
- Act as the point-of-contact for external media agencies, ensuring effective execution, insights sharing, and alignment with internal priorities.
- Coordinate QBRs, creative timelines, test plans, and performance reviews with agencies.
- Evaluate performance and recommend optimizations, including reallocation of spend or messaging adjustments.
- Build relationships with key ad platform reps (e.g., Meta, Google, TikTok) and stay plugged into beta opportunities or industry trends.
- Help identify and prioritize new channels to pilot, including but not limited to: affiliate/content partnerships, influencer-driven media, Pinterest ads, emerging platforms (e.g., CTV placements, Reddit, etc.), lead exploratory planning: use case, targeting approach, initial creative needs, KPIs, and budgets, coordinate small-scale test launches in collaboration with internal channel owners or agencies, document results and make go-forward recommendations on channel viability and scaling potential.
