CRM Manager
Texas
Marketing – Integrated Marketing /
Full Time /
Hybrid
The CRM Manager at Favor is responsible for creating campaigns that drive best-in-class retention and loyalty. The ideal candidate will balance marketing, analytical thinking, and program execution in our fast-paced environment. This is a unique opportunity to do much more than traditional CRM—you will have an immediate impact on the success of Favor’s marketing efforts!
We're looking for candidates who are already in Texas or willing to relocate to Texas! 🤠
What you’ll do:
- Own, evolve, and execute CRM and lifecycle marketing programs related to loyalty and subscription programs, improving frequency and retention among active customers and preventing churn
- Own the planning, creation, execution, and continual optimization of email, push, and in-app marketing campaigns across active customer segments
- Plan and align CRM promotions with cross-functional stakeholders, including Operational Support, Finance, Business Analytics, and Sales teams
- Balance the operational complexities of our on-demand business, including overcommunicating cross-functionally and formulating many campaigns/strategies to address all possible business scenarios
- Use data analytics to produce insights that drive decision making and grow the business
- Develop robust A/B testing plans that measure the impact of campaign optimizations in both funnel efficiency and incrementality
- Make sound decisions in the absence of concrete testing data
- Focus intensely on quantitative analysis and analytics, including dashboards, reporting, and insights
- Partner effectively with the Marketing Operations team to prioritize projects, ensure campaign functionality aligns with strategy, troubleshoot issues, and report on performance
- Align CRM and lifecycle efforts with the Acquisition and Media team to ensure a cohesive full-funnel journey for customers
- Partner with the Creative and Brand team to brief creative asset requests and ensure copy, messaging, and design are aligned with campaign objectives
- Work closely with the Product team to ensure alignment on CRM business needs and upcoming product improvements
- Develop and implement strategy on when to effectively use both promotional and non-promotional messaging to drive active customer engagement
- Use third-party CRM and analytics tools to track and report on the success of campaigns
Skills you have:
- A bachelor’s degree in marketing or a related field, or comparable formal training, certification, or work experience
- 5+ years of marketing or CRM experience
- Demonstrated success in implementing loyalty, CRM, and automation marketing programs and processes
- Advanced experience with CRM tools for campaign management, emails, push notifications, in-app messaging, etc.
- Technical knowledge of software and data visualization tools such as Braze, Branch, and Looker
- Time management and organizational skills with the ability to manage competing priorities and meet deadlines
- Ability to monitor, interpret, and report on data to help build cohesive marketing programs
- Experience in technology/consumer apps is a plus
Who you are:
- You can monitor, interpret, and report on data to help build cohesive marketing programs
- You have extremely strong written and verbal communication skills
