Marketing Assistant
South Africa / Kenya
VA/EA – Operations /
Social Media Marketing/Management/ Full-Time /
Remote
Reporting to the CEO, the Marketing Assistant will grow the brand and audience across social, video, podcast, email and SEO channels.
They will create Canva‑based content and plan/schedule via Hootsuite for Instagram, TikTok, Facebook and X while fostering our Reddit community; produce, edit and distribute the podcast, publishing through WordPress and pitching the founders as guests; and upload long‑form and short‑form videos to YouTube with optimized titles, descriptions and playlists.
The role also drives influencer outreach, sends two monthly Mailchimp newsletters and maintains segmented journeys, updates WordPress content and RankMath metadata, sources royalty‑free images for landing pages and uses AI (CustomGPTs) to keep our tone of voice consistent.
What You’ll Do:
Social Media
● Create engaging visuals with Canva Pro.
● Schedule and publish posts via Hootsuite.
● Manage presence on Instagram, TikTok, Facebook, and X.
● Build and moderate conversations in our Reddit community.
Podcasting
● Distribute and submit our podcasts to RSS feeds.
● Edit raw audio into polished episodes.
● Upload final episodes into WordPress (Seriously Simple Podcasting plugin).
● Pitch to the brand founders as podcast guests on relevant shows.
● Upload long-form (+3 minutes) and short-form (<30 seconds) videos to YouTube.
● Write compelling titles, descriptions and manage playlists.
Influencer Marketing
● Research and run outreach campaigns to travel influencers.
Email Marketing
● Format, schedule, and send two monthly newsletters via MailChimp.
● Add new users to segmented journeys.
● Reply to inbound inquiries from newsletter readers or form submissions.
Content Marketing & SEO
● Update and optimize blog posts, help center articles, and tutorials in WordPress.
● Edit titles, descriptions, and metadata using RankMath SEO plugin.
● Source royalty-free images for country and city landing pages.
● Leverage AI tools like CustomGPTs to maintain a consistent tone of voice.
90‑Day Success Metrics Social Media:
100% of planned content calendar delivered with ≥20 posts per week across Instagram, TikTok, Facebook, and X; engagement rates hit ≥6% IG ER by reach, ≥1.5% X ER, and ≥3% LinkedIn ER. All inbound DMs/comments responded to within 1 business day.
YouTube & TikTok: Publish cadence achieved of 12 long-form videos + 36 Shorts on YouTube and 36 TikToks in 90 days. Average views per video meet or exceed 250 (long-form) and 1,500 (Shorts/TikToks), with at least 10 Shorts/TikToks surpassing 5,000 views.
Podcasting: At least 12 podcast episodes edited, distributed and published on WordPress with full show notes; 30+ podcast guest pitches sent with a minimum 20% positive response rate.
Email Marketing: 2 monthly newsletters (6 total) sent on schedule with ≥30% open rate and ≥5% click-through rate; all new subscribers added to segmented journeys within 24 hours.
Influencer Marketing: 60 outreach attempts (10/week average) logged in CRM with ≥30 meaningful replies; at least 3 collaborations in progress by Day 90. Content & SEO: ≥12 blog/help/tutorial updates published; ≥18 RankMath metadata passes completed; ≥30 royalty-free images sourced for landing pages.
Zero broken links on updated pages, with urgent WordPress requests completed in ≤1 business day.
Community & Reviews: launched with ≥200 members and 50 WAU; 100% of reviews (FB/BBB/Google) acknowledged within 1 business day.
What You’ll Bring
● 3+ years as an Executive Assistant or Virtual Assistant supporting a senior leader (start‑up experience preferred).
● Flawless written English; excellent judgment with confidential information.
● Strong project management skills; you keep multiple workstreams moving without dropping details.
● Comfortable with numbers and documentation: you can reconcile statements, organize audit files, and prepare bank packets.
● Confident, clear communicator with investors, customers, partners, and vendors.
● Bias for action: you anticipate needs, solve problems, and follow through to completion under deadline pressure.
Tools You’ll Use Here
● Communication: Slack, Gmail
● Calendar & Docs: Google Calendar, Google Docs, Google Sheets, Google Drive
● Project Management & Knowledge: Notion
● Website: WordPress
● Podcasting: Garageband or Audacity, Spotify and Apple Podcasts
● Design: Canva
● CRM & Support: Salesforce, Instantly
Work Style
● Highly organized, accurate, and reliable; you value clean documentation and consistent processes.
● Comfortable working autonomously with frequent context‑switching.
● Positive, service‑oriented attitude; you make the team around you more effective
$1,100 - $1,100 a month
Why Join Assist World?
100% REMOTE
$50 birthday bonus
$200 testimonial bonus
$300 tenure bonus every 6 months
$500 entry monthly raffle
NO TRACKER. NO PROBLEM
