Personalization Marketing Sr. Manager (Remote)

United States /
Marketing – Marketing /
Full Time
About Assurance
Assurance IQ is a technology company headquartered in Seattle. We were acquired by Prudential (NYSE: PRU) to further the joint mission of improving financial wellness across the world.

Our team of world class software engineers, data scientists, and business professionals work every day to expand our product offerings and the reach of our platform. We simplify the complex world of insurance and financial services into straightforward, valuable solutions to improve people's lives. We start by asking customers a few questions, so our system can learn about their needs; from there, our ground-breaking, proprietary platform takes over and analyzes the thousands of data points that make customers unique. This is how we create custom-tailored plans for each customer; plans built precisely for their needs and budget. Our platform serves as the intersection between customer and seller, technology, and the human touch.

At Assurance, we are innovative, persevering, collaborative, calculated, and authentic, and we're working together to improve the lives of millions!

As the Personalization Marketing Sr. Manager, you will use a deep understanding of customer-centric business practices, curate engagement experiences unique to each individual customer in order to drive growth in customer satisfaction and customer acquisition and retention. Focus on both the data needed to support strategic messaging and the execution of getting the right data in the right place, facilitating personalized experiences across marketing channels and on our website. 

As the Personalization Marketing Sr Manager, you will be influential in working across marketing, analytics, data science and product teams to help define the data needed for customer segments and targets to facilitate multi-channel digital customer personalization. Be responsible for partnering with our key analytics partners to define and measure business impact of personalization for the Assurance business. 

The key contribution of the role is to create a better connection and engagement between marketing channels and product experiences, using data as the creative inspiration.

Responsibilities:

    • Leverage customer data to facilitate the development and execution of a personalization strategy across all marketing channels, and throughout the product experience.
    • Demonstrate strategic thought leadership in the personalization space, leveraging advanced analytical skills to evaluate performance.
    • Get the right data in the right place to facilitate the scaling of existing and new customer engagement strategies and initiatives to attract and retain key customer segments.
    • Work with marketing managers and other marketing leaders to solve customer problems by identifying data that will facilitate relevant personalized discoveries while being committed to protecting customers’ privacy.
    • Work with analytics to help quantify the overall business impact of personalization and continue to evaluate and refine personalization processes to maximize effectiveness.
    • Partner cross-functionally between marketing, product, engineering and other key internal partners to ensure seamless delivery of the right data in the right place—facilitating personalized messages, offers and content across marketing channels, including email, display, website, social, mobile app, SMS and others.
    • Partner with lifecycle marketing, customer insights and analytics teams to identify new key customer segments and engagement innovations.
    • Serve as the key business point of contact for data needed to achieve cross-channel personalization.
    • Experience with email service providers (ESP) or customer data platform (CDP) preferred.
    • Understand customer lifecycle touchpoints to facilitate personalization efforts for all segments, across all experiences. 

The ideal candidate will have:

    • Must be customer obsessed; always seeking to produce the best customer experience.
    • At least 3 years of relevant marketing experience with a strong understanding of data flows and API functionality
    • Experience with segmentation and data frameworks
    • Track record of building data-driven personalization frameworks
    • Ability to develop and maintain highly collaborative cross-functional relationships.
    • Ability to work with well under pressure while maintaining a positive attitude.
    • Internally motivated and enjoy working independently, as well as collaboratively, in a team environment.
    • Experience with email service providers (ESP) or customer data platform (CDP) preferred.