Senior Account-Based Marketing Campaigns Specialist
United States
Marketing /
Full-Time /
Remote
Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.
With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
About the Role
We are looking for a strategic and collaborative ABM marketer to support the execution of engaging high-value prospects and accelerating revenue through account-based marketing strategies. In this role, you’ll work cross-functionally with sales, performance marketing, product marketing, events, and more to create highly targeted campaigns tailored to strategic accounts. Your mission: bring in high priority new logos, expand existing relationships, and help move key prospects through the funnel faster with personalized, insight-driven programs.
This is an exciting opportunity to shape how we show up to our most important accounts and make a direct impact on pipeline and revenue.
What You'll Accomplish
- Collaborate on ABM strategy and campaign development for 1:1, 1:few, and 1:many programs across the sales funnel—ensuring each is tailored based on account insights, vertical relevance, and stage in the buying cycle
- Partner closely with AEs and SDRs to align on target accounts, uncover insights, and build account-specific strategies that open doors and accelerate deal velocity
- Work with Revenue Marketing and Sales leadership to define success metrics and attribution models that clearly demonstrate ABM’s impact on pipeline and closed-won revenue
- Conduct deep research on strategic accounts to identify pain points, buying committees, and competitive dynamics
- Translate insights into personalized strategy that resonate with each account or segment.
- Design personalized multi-threaded experiences that span email, ads, gifting, content, and sales touchpoints to influence key decision-makers across the buying committee
- Collaborate across the marketing and sales org to launch integrated campaigns that include digital, content, events, direct mail, webinars, and outbound efforts
- Build and execute pipeline acceleration campaigns to re-engage cold or stalled opportunities and move deals closer to close
- Analyze and report on ABM performance including engagement metrics, pipeline influence, and revenue impact
Your Expertise
- 2-3 years of B2B and account-based marketing experience, with a focus on driving demand generation targeting for enterprise and strategic accounts
- Proven experience building and launching integrated ABM campaigns across multiple channels
- Strong collaboration and communication skills—you know how to work cross-functionally and build strong relationships
- Strategic thinker with a hands-on approach—able to analyze account data, craft a strategy, and roll up your sleeves to get it live
- Experience using data to prioritize accounts and experience using platforms to surface intent signals, personalize campaigns and measure campaign performance
- Familiarity with intent data platforms (e.g., 6sense), ABM orchestration tools, and reporting in Salesforce and Looker is a plus
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
-The US base salary range for this full-time position is $80,500 - $100,000 annually + bonus/commission + equity + benefits
- Equity is a substantial part of the total compensation package
- Our salary ranges are determined by role, level and location
#LI-NR2
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
