Digital Marketing Specialist (SEO, Web & CRO)
Remote - United States /
Marketing – Marketing /
Full-time
/ Remote
We are a fast-growing remote-friendly cybersecurity company with multiple offices in the US including San Francisco and Washington, D.C. The world’s most at-risk organizations rely on Authentic8 to completely eliminate the risk of using the web.We believe people should be able to go online without fear of exploit, surveillance or repercussion. And our mission is to make this a reality. Through integrity in our work, respect of others and commitment to this mission, we are building a business that enables access to the web with the peace of mind that everyone deserves. We are a rapidly growing company with more than 500 customers across the public and private sector. Established in 2010, Authentic8 continues to see new demand and use case opportunities for the cloud-based Silo Web Isolation Platform.
Authentic8 seeks a talented website marketing specialist to oversee our website optimization and SEO, and assist with paid search. You will be responsible for SEO activities, overall website maintenance and updates, conversion optimization and website tracking and analytics. This includes ensuring reporting tools are set up correctly, regular monitoring of results, providing recommendations for optimization and reporting analytics.
This position reports to the Sr Manager, Digital Marketing. It is a growth opportunity for someone with 2-4 years of experience.
Website Responsibilities:
- Manage execution of the website strategy.
- Lead content and functionality updates, as well as overall site health.
- Optimize website performance and conversions, using various internal and external analytics tools like Google Search Console, Google Optimize, Crazy Egg, and SEMRush.
- Perform technical site audits and implement changes based on those findings.
SEO Responsibilities:
- Own and implement search engine optimization strategy.
- Execute tests, collect, and analyze data, identify trends and insights to achieve maximum ROI in SEO efforts.
- Perform ongoing keyword discovery, expansion, and optimization for both organic and paid search.
Website and CRO Responsibilities:
- Manage execution of website updates and key initiatives.
- Optimize website performance and conversions, using various internal and external analytics tools like Google Search Console, Google Optimize, Crazy Egg, and SEMRush.
- Track and conduct A/B testing on the website regularly and use the results to improve the user experience continually and conversion rates.
- Perform technical site audits and implement changes based on those findings to ensure overall site health.
- Monitor high-intent campaign performance, evaluate effectiveness and share ideas for optimization.
- Own website metrics and reporting, working closely with MarketingOps.
Data & Analytics:
- Own website metrics and reporting, working closely with MarketingOps.
Qualifications:
- 2-3 years of hands-on experience with B2B websites and SEO.
- Experience with CMS platforms (Drupal preferred), Google Analytics, Google Tag Manager, Google Search Console, Google Optimize, Crazy Egg, SEMRush, Adwords and Bing.
- Experience with A/B and multivariate experiments.
- A self-starter with the ability to prioritize workload.
- Highly organized and able to manage multiple projects
- Comfortable managing several projects at a time.
- Self-directed, proactive, curious and a natural problem-solver.
Salary Range:
- $90,000 - $100,000 + Bonus and Equity
Authentic8 Core Values & Principles:
Integrity: We apply our best efforts. We are honest with and accountable to others.
Mission-Focused: We clearly define and communicate our goals and do not stray in the pursuit of our objective.
Respect: We value and respect the ideas and experience our diverse backgrounds bring us. Positive consideration of differing viewpoints makes us stronger.
We are collaborative: We recognize the best work is the product of teams. We must each be reliable and expect to rely on others.
We are transparent: By operating with common information and understanding we ensure that we are aligned.
We find innovative solutions: We seek innovative solutions not as a buzzword but as a means to solve difficult problems with zeal, efficiency and quality.
We take ownership: We are responsible for our actions, our reputation and our business.
Authentic8 offers competitive benefits, including medical, dental and vision, flexible PTO, a 401k program and stock options. Authentic8 offers competitive benefits, including medical, dental and vision, flexible PTO, a 401k program and stock options.
It is the policy of Authentic8 to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
