Search Engine Marketing Manager

Remote /
Sales & Marketing /
Babylist is looking for an experienced Search Engine Marketing (SEM) Manager who can help us to be the number one baby registry and shopping destination for new parents and parents-to-be in the US. You are curious, driven, results-oriented and have hands-on experience managing SEM campaigns for eCommerce companies.

You will report to the Director of Acquisition Marketing and be part of a lean but extremely effective and results-oriented acquisition team. You thrive on a fast-paced, action-biased team and are passionate about work that is customer-focused and truly helps those in this specific life stage.

Today, one in two families choose Babylist as they prepare for their baby; join us to make an impact on millions of parents’ lives in this pivotal and exciting moment.

Who You Are

    • You're a hands-on search marketer who can do day-to-day account management for search and PLA campaigns
    • You're a ROI-driven performance marketer who can read LTV, CAC, and volume data insights to build a sustainable and scalable growth model
    • You’re extremely data-driven; you can read and analyze large sets of data and turn them into actionable insights
    • You’re a self-starter with ownership mindset, able to pivot quickly and deliver against daring targets & goals in a fast and rapidly-evolving environment
    • You have a customer-first mindset and a desire for creative problem solving
    • You’re proficient in Microsoft Excel
    • You’re detail-oriented and extremely diligent with campaign management

What You'll Do

    • Own search channels with a focus on Paid Search and Shopping, making improvements to scale revenue volume while hitting ROAS goals
    • Manage tightly defined CAC and volume targets, with daily, weekly, and monthly reporting against KPIs
    • Identify ways to measurably improve and optimize paid search campaigns: analyze campaign performance, identify trends, and facilitate opportunities for improvement
    • Manage over $2,000,000+ annual search budget and optimize it to meet ROI goals and grow the business; closely monitor campaign performance daily and react to deviations from plan quickly and strategically
    • Develop search strategy for priority initiatives and lead implementation to drive step change improvements in performance
    • Develop and implement tests at a rapid pace to institute rigorous test and learn methodology to achieve desired results

What You've Done

    • Minimum of 3-5 years hands-on experience in SEM marketing 
    • Must have previous hands-on PLA Shopping and Google Search marketing experience at scale, managing minimum $2MM+ search budget
    • Worked for a retail or eCommerce business with over $100M annual revenue
    • Have experience with Google Merchant Center managing Shopping Feed testing
    • Experience managing Google Display and Youtube Channels
    • You're extremely familiar with ROAS and ROI models to drive meaningful business growth
    • Worked in teams that balance a data-driven methodology with user-first intuition
    • Have a proven record of high performance/achievement and driving impact
    • Partnered with Product and Engineering teams in the past to identify and recommend solutions to technical hurdles
About Babylist

At Babylist, we help expecting parents get exactly what they need for the arrival of their new baby. We have a large and rapidly growing user base of passionate parents-to-be who are making important purchasing decisions for one of the biggest events in their lives, which is both exciting and overwhelming. Our core product is our universal baby registry. Currently one in two first-time expecting families in the United States actually create a baby registry at In 2019, over $400 million worth of gifts were purchased off of Babylist registries.

Why You Will Love Working at Babylist:

  We get stuff done
  We have a real impact on people’s lives
  We're passionate about our users and we genuinely appreciate them
  We work at a sustainable pace for long-term success (yes, we’re profitable)
  We are growing and have meaningful opportunities for career advancement
  We’re a technological and data-driven business
  We believe in autonomy and reward taking initiative
  We have experienced leadership that is always open to new ideas


  Competitive pay
  Competitive health benefits including company-funded medical, dental, and vision
  401(k), FSA plans, and disability insurance
  Flexible, paid parental leave policy
  Flexibility to work from home and prioritize home life as we navigate the impacts of COVID-19
  Easy access to BART and commuter assistance (when we return to the office)
  We work at a sustainable pace; in general we don't work late or on weekends, and most employees WFH on Wednesdays

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.