Senior Global Media Planner (5 months contract)
Paris
MARKETING – GROWTH /
Hybrid
Back Market is the world’s leading refurbished electronics marketplace with a team of 650 people, powering operations in 21 countries (and counting!).
Named one of the World's Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics. Why? Refurbished tech helps lower our collective environmental impact. We have indeed contributed to avoid the production of more than 1,000,000 tons of CO2e worldwide since our launch in 2014.
Be part of an exciting and growing international adventure that will change the way the world consumes tech.
About the role:
We are seeking an experienced Lead Global Media Planner to join our fast-paced e-commerce marketplace for a maternity cover position.
As a Lead Media Planner, you will be responsible for developing and executing comprehensive media plans to drive brand awareness, customer acquisition, and revenue growth.
You will play a crucial role in maximising the effectiveness of our advertising campaigns across various media channels and platforms.
YOUR MISSION (IF YOU ACCEPT IT): 🏅
- Develop and implement effective Global media plans inhouse to meet the company's marketing objectives, ensuring alignment with overall business goals.
- Collaborate with cross-functional teams, including performance, creative, product, and analytics, to develop integrated campaigns that leverage multiple media channels in all our global markets.
- Identify and negotiate with media agencies and publishers to secure the most favourable terms for media placements.
- Be responsible for the rollout of campaigns, internal communication to Senior stakeholders, and external partners.
- Be responsible for asset delivery & ensure on-time launch of media campaigns.
- Be responsible for monitoring and analysing media campaign performance, ensuring the team provides regular reports and actionable insights to stakeholders.
- Stay updated on emerging media trends, technologies, and industry best practices, and recommend innovative approaches to enhance campaign effectiveness.
- Conduct post-campaign analysis and produce comprehensive reports to evaluate the success of media campaigns and identify areas for improvement.
- Mentor and provide guidance to junior media planning team members, fostering their professional growth and development.
- Collaborate with our agency, media partners, and vendors to ensure seamless execution of media plans.
YOU ARE IN THE RIGHT PLACE IF: ⭐
- Bachelor's degree in marketing, advertising, communications, or a related field. A master's degree is a plus.
- Proven experience as an Inhouse Media Planner or in a similar role, preferably in a fast-paced e-commerce or digital marketing environment.
- Strong knowledge of various media channels, including but not limited to online advertising, social media, search engine marketing, display advertising, and programmatic advertising.
- Proficient in using media planning and analytics tools, such as Google Ads, Facebook Ads Manager, Google Analytics, and media planning software.
- Demonstrated experience in developing and implementing successful media strategies that drive customer acquisition and revenue growth.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Strong negotiation and vendor management skills to secure favourable media placements and partnerships.
- Exceptional communication and presentation skills, with the ability to effectively communicate complex media concepts to stakeholders at all levels.
- Proactive and results-oriented mindset, with the ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong leadership and mentoring abilities to guide and inspire junior team members.
WHY SHOULD YOU JOIN US ? ✌🏼
- A meaningful job: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts!
- A meaningful company: we became a mission-driven company in January 2022.
- Be part of a worldwide growing company based in Europe, the USA and Asia to face great challenges : you will have the freedom to innovate and adopt new ideas!
- Work alongside passionate experts: who will share their knowledge and help you develop and grow in your career.
- Grow your career: with a flexible career path and a dedicated Learning & Development team. Back Market will help you evolve with personalized internal trainings and external handpicked providers from day 1!
- Leadership Academy by Back Market:“be a coach not a dictator” is at the core of this program ! We train and enable all our leaders to support their team towards achieving goals. Be a manager at Back Market is an unique experience we take by heart.
- An attractive salary, equity and a host of benefits including : Lunch voucher, health insurance, relocation package, paid time off for activism in your community, parental benefits, flexible hours, etc…
- Remote friendly company : up to 3 days of remote work per week!
- One Loving Tribe: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.
- Be part of one of our Employee Resource Groups createdaround shared identities, common backgrounds and/or special interests crafted to be a safe space and an expressive outlet.
- Several internal events: The Monday Brief (weekly)/ The Somehands (monthly)/ The All Hands (annual).
- We’re here to SABOTAGE: It’s our mantra. It keeps us focused on what we aspire to be: a little bit sneaky, always smart, kinda frugal and constantly conspiring to create maximum impact.
Back Market is an Equal Opportunity Employer which means we pledge to not discriminate against employees based on race, color, religion, sex, national origin, age, disability or genetic information.. If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.
Back Market is helping to address one of the biggest challenges of our time: climate change. We take this so seriously that we were awarded status as a “Société à Mission”, or company with a social mission, by the French government. We know we can’t tackle a global problem without a globally representative team so we are committed to embedding diversity, equity and inclusion principles in every aspect of our organization. But more importantly, being One Loving & Free Spirited Tribe is in our DNA as it is one of the five foundational values of our company since we got started way back in 2014. We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives. We know our lofty goals cannot be reached unless everyone has a seat at the table along with the resources and opportunity to grow.
