Digital Media Specialist/Senior

Cincinnati or Remote /
Media /
Full-time
Members of the media team at Barefoot have deep expertise in search, digital media, and data analysis. The ideal candidate will have both deep and broad expertise and ready to tackle anything. Those who excel on our team never stop learning and always striving to improve their craft. They are able to work effectively both independently and as part of a team. 

A digital media specialist at Barefoot has been managing paid search, digital media, and/or social campaigns directly for 2-4 years. They stay up-to-date on media trends, love to run hands-on-keyboard to optimize every facet of their campaigns, and are always testing new things.


Key Responsibilities

    • Launch and optimize paid search & other digital media programs that support client business objectives and digital KPIs
    • Aggregate and analyze data from a variety of sources to inform hypotheses and testing/learning plans
    • Proactively identify trends in the data and translate findings into prioritized actionable recommendations
    • Create digital strategies that include relevant channels, messaging, and testing plans
    • Represent Media on cross-functional teams, working with other Barefoot and Omnicom disciplines (creative, account management, development, etc)
    • Support multiple clients and manage simultaneous projects and deliverables
    • Create client-ready reports, presentations, case studies, and other deliverables
    • Perform consumer and competitive research to understand our clients’ landscape, target audience behaviors, and KPIs
    • Constantly improve upon your understanding of digital marketing

Requirements

    • 2-5 years experience in digital media
    • Experience working on a variety of accounts with a variety of goals
    • Advanced knowledge of Excel, Google Docs, PowerPoint
    • Familiarity with Google Tag Manager, Google Adwords, Google Tag Assistant, BrightEdge, browser console debugging, social listening and analytics tools, consumer behavior and research tools, or APIs is a plus