Global Performance Marketing Manager
Austin
Marketing – Marketing - General /
Full-time /
Hybrid
About Bazaarvoice
At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
We're looking for a highly analytical and results-driven Global Performance Marketing Manager to lead our global paid media strategy. Reporting to the Head of Global Campaigns, you'll be instrumental in driving customer acquisition and revenue growth, collaborating closely with cross-functional teams, and optimizing our ad budgets for maximum ROI. If you're passionate about leveraging data to craft impactful global campaigns and thrive in a dynamic environment, we encourage you to apply.
What You'll Do:
- Develop and execute a comprehensive global paid media strategy tailored for B2B, spanning channels such as paid search (Google Ads, Bing Ads), paid social (LinkedIn, Facebook/Instagram), content syndication, third-party sponsored publications, Performance Max, and emerging B2B platforms.
- Strategically manage and optimize paid program with focus on increasing return on ad spend (ROAS) and customer lifetime value (CLTV), while achieving key performance indicators (KPIs) for each channel within a cohesive global program. Focus on lead quality and pipeline generation.
- Collaborate proactively with internal teams, particularly the digital, sales, and product marketing teams, to identify and implement conversion rate optimization (CRO) opportunities that directly enhance the effectiveness and efficiency of paid programs.
- Deeply understand and integrate the interplay between SEO and SEM, partnering closely with the digital team to drive an effective search strategy that maximizes organic and paid synergies.
- Lead the planning and execution of complex global campaigns, with a focus on localizing strategies and creative for regional markets, across North America, EMEA (UK, France, Germany) and Australia, ensuring cultural relevance and market effectiveness.
- Manage and drive performance of agency and vendor relationships, setting clear, data-driven performance expectations and holding them accountable for delivering on agreed-upon outcomes and strategic goals.
- Conduct in-depth analysis of campaign performance data to identify trends, derive actionable insights, and make data-driven optimization decisions. Regularly present comprehensive reports on key metrics, providing strategic recommendations to leadership.
- Stay ahead of industry best practices, emerging technologies, and competitor activities within the B2B marketing landscape to maintain a competitive edge and identify innovative growth opportunities.
What You'll Need:
- 5+ years of progressive experience in B2B performance marketing, with a proven track record of managing and optimizing significant ad budgets ($1M+ annually).
- Demonstrated expertise in developing and executing global B2B paid media programs, including successful localization strategies for diverse regional markets, especially EMEA (UK, France, Germany) and Australia.
- Expert-level understanding of key performance indicators (KPIs) for various paid channels, including CPL, CPA, MQLs, SQLs, and pipeline contribution, and how they contribute to a unified B2B paid media strategy.
- Superior analytical skills with the ability to interpret complex marketing data, derive actionable business insights, and make data-driven decisions that impact revenue.
- Proven ability to collaborate effectively with cross-functional teams, including digital, product marketing, and sales.
- Solid grasp of SEO and SEM fundamentals and their strategic integration within a comprehensive digital marketing ecosystem.
- Extensive experience managing and optimizing agency and vendor relationships to achieve strategic performance objectives.
- Deep hands-on expertise in paid search, paid social, content syndication, third-party sponsored publications, and Performance Max, with a strong understanding of their application in a B2B context.
Nice to Have:
- Direct experience in B2B SaaS or a related technology industry. Additional bonus points if you’ve sold to brands and retailers.
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
- Experience selling to brands and retailers.
$100,000 - $115,000 a year
At Bazaarvoice, we carefully consider multiple factors when determining compensation. Since we believe the transparency and integrity builds trust, we want to share that we expect the base salary for this position to be in the range listed above and is based on Bazaarvoice's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training, and skill level. While this is a good faith estimate of the expected base pay range, Bazaarvoice reserves the right to pay outside this range if these assumptions and understandings are modified as we progress through the interview process. Your recruiter can share more about the salary range and total compensation package during the hiring process. If this compensation is somewhere close to your desired range, we encourage you to apply!
#LI-Hybrid
#LI-JM1
Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.
