Social Media Specialist

Columbus, OH
Marketing
Full Time
About Beam

Beam Dental was founded in 2012 by three engineers who saw the opportunity to make dental services more accessible using technology. The beam brush, which launched the company, was one of the earliest examples of the ‘Internet of Things’, where everyday objects can enable incredible new understanding and capability. Today, Beam Dental has parlayed its industry passion into the fastest growing provider of dental insurance in the US, with a mission to offer businesses best in class dental coverage and close the gap on the over 100 million Americans who don’t have dental insurance today.

Joining Beam Dental Means

• Working for a complex and dynamic business, simultaneously operating across insurance, CPG manufacturing, IOT, and dental services
• Being challenged to improve every day by a diverse and diversely skilled team
• An active, intense, and fun work environment
• Being a decision maker and ‘owner’ of your subject matter
• Joining in our mission to forever change the way people access dental services
• Being a person of high character, high EQ, and amazing talent

The Role

The Social Media Specialist role is responsible for planning, implementing and monitoring the company's social media strategy in order to increase brand awareness, generate leads, and increase engagement. The perfect candidate will have a deep understanding of best practices for implementing successful campaigns on various platforms, especially LinkedIn, Facebook, and Twitter.

Things You'll Need to Do:

    • Develop and execute social calendar for organic posts and market and/or audience-specific paid posts, working closely with Content Marketing Specialist and Creative team
    • Execute rapid A/B and multivariate digital advertising tests across all platforms
    • Establish campaign targeting strategies and quickly refine for optimal, high-value reach
    • Define most impactful social media KPIs and report on each campaign’s effectiveness
    • Increase digital advertising scope to include additional outlets including display ads, affiliate marketing, e-newsletter advertising, etc.
    • Monitor all activity and respond appropriately
    • Manage monthly digital marketing budget
    • Manage approval process with Legal and outside counsel for all posts

Things You'll Need to Have:

    • +2 years social media marketing experience
    • Excellent knowledge of social media best practices
    • Track record of consistent, successful execution and reporting
    • Excellent attention to detail
    • Ability to remain highly autonomous and focused under tight deadlines
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Beam believes a diverse and inclusive environment is key to building a great company and a great product. We are committed to creating an environment that is welcoming for people of all backgrounds, and encourage everyone to apply. Beam is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.