Content Marketing Specialist

Columbus, OH
Full Time
About Beam

Beam Dental was founded in 2012 by three engineers who saw the opportunity to make dental services more accessible using technology. The beam brush, which launched the company, was one of the earliest examples of the ‘Internet of Things’, where everyday objects can enable incredible new understanding and capability. Today, Beam Dental has parlayed its industry passion into the fastest growing provider of dental insurance in the US, with a mission to offer businesses best in class dental coverage and close the gap on the over 100 million Americans who don’t have dental insurance today.

Joining Beam Dental Means

• Working for a complex and dynamic business, simultaneously operating across insurance, CPG manufacturing, IOT, and dental services
• Being challenged to improve every day by a diverse and diversely skilled team
• An active, intense, and fun work environment
• Being a decision maker and ‘owner’ of your subject matter
• Joining in our mission to forever change the way people access dental services
• Being a person of high character, high EQ, and amazing talent

The Role

The Content Marketing Specialist will be responsible for creating all Beam content used in print and digital assets. This scope includes but isn’t limited to: blog posts, sales collateral, scripting, case studies, press releases, and social media posts. To be successful in this role, the Content Marketing Specialist will need to be an independent self-starter who is able to manage multiple projects, truly understand the complexities of the business, and deliver high-quality, error-free work.

Things You'll Need to Do:

    • Generate original content to drive website traffic and generate leads
    • Create compelling headlines and CTAs to use in advertising campaigns
    • Develop a deep understanding of the industry, target audiences, and products through research and stakeholder interviews to utilize in overall messaging strategy
    • Craft messaging to use in sales and client collateral
    • Build and update monthly and quarterly content calendar to include strategies laddering up to company goals
    • Work closely with Creative to ensure proper use of brand tone and voice
    • Manage approval process with Legal and outside counsel for all new content

Things You’ll Need to Have:

    • +2 years of prior content marketing experience
    • Excellent overall writing skills to numerous audiences
    • Ability to thoroughly research and use reliable online sources
    • Impeccable spelling and grammar
    • Familiarity with keyword placement and SEO
    • Great research, organizational, and learning skills

Beam believes a diverse and inclusive environment is key to building a great company and a great product. We are committed to creating an environment that is welcoming for people of all backgrounds, and encourage everyone to apply. Beam is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.