Manager, Growth Marketing - Halfday
New York
Marketing – Growth /
Full-Time /
Hybrid
Bespoke Post is a lifestyle brand driven by the spirit of discovery. We’re all about finding under-the-radar goods and guides that enrich the lives of our customers. Through our e-commerce shop, editorial content, and award-winning subscription program, we shine a light on quality products, small brands, and interesting people that spark curiosity and inspire new, richer experiences.
Halfday is Bespoke Post’s travel brand, designed for modern travelers who value smart design without the luxury markup. We’re best known for our garment-duffel hybrids and a growing line of travel essentials. We sell direct on halfdaytravel.com (powered by Shopify) and Amazon, and through select third-party retailers.
The Role:
We’re hiring the first full-time marketer dedicated 100% to Halfday. You’ll be the end-to-end growth owner and day-to-day business driver – operating as a full-stack marketer. You’ll manage a multi-million-dollar paid budget, build non-paid engines, shape go-to-market for new products, and partner cross-functionally to scale revenue efficiently.
What You'll Do:
- Own paid growth. Plan and manage a multi-million-dollar performance budget across Meta, Google/YouTube, and other channels. Continuously refine creative, audiences, bidding, and funnel strategy to hit ROAS and payback targets.
- Lead attribution & incrementality. Make decisions grounded in data using MMM/modeled attribution and experiment design (geo tests, holdouts, post-purchase surveys). Translate signal into action; educate stakeholders on true channel value.
- Build non-paid engines. Drive organic growth via lifecycle, referral/loyalty, SEO, and content/UGC. Think beyond media buying to unlock step-change growth.
- Write GTM briefs. In partnership with Product Development, author crisp go-to-market plans for new launches (positioning, creative angles, landing pages, channel plans, and success metrics).
- Lead Amazon channel strategy. Manage our Amazon agency to goals (revenue, contribution margin, reviews/ratings, catalog health) and evolve Amazon’s role in the broader channel mix.
- Handle the “grab bag” of growth opportunities. Jump on asymmetric upsides and one-offs — e.g., corporate gifting platforms, Shopify Collective relationships, retail pop-ups, and other business development moments.
- Report, forecast, and align. Own the Halfday growth dashboard, forecasting, and weekly readouts. Communicate performance, insights, and tradeoffs clearly to leadership.
- Partner with retention team on customer journey and lifecycle management. Set strategy, calendars, segmentation, creative briefs, and testing for email/SMS to drive first-to-second purchase, repeat rate, and LTV.
- Partner with Digital Product on CRO & AOV. Prioritize experiments (checkout, PDPs, bundles/upsells, pricing and offers, UX friction), align on measurement, and drive a high-velocity testing roadmap.
- Collaborate on social & influencers. Partner with the social team to align organic content and creators with growth objectives; build programs that generate both revenue and brand equity.
- Amplify PR & partnerships. Work with the Director of PR & Partnerships to secure coverage and collaborations that translate to measurable traffic and sales.
What You'll Bring:
- 7+ years in DTC growth/performance marketing with proven ownership of $2M+ annual budgets and full-funnel strategy from first click to repeat.
- Deep hands-on expertise with Meta and Google/YouTube; working fluency with Amazon a bonus. Power user of Shopify to merchandise and build landing pages, configure offers/discounts/bundles, manage the growth app stack (Klaviyo, reviews, referrals), set up tracking (GA4/pixels), run storefront A/B tests, and partner with devs on theme/checkout extensibility to lift CVR & AOV.
- Strong attribution/incrementality toolkit (e.g., geo experiments, holdouts, MMM/modeled attribution, platform lift studies, post-purchase survey analysis) and the judgment to balance precision with speed.
- Analytical rigor: Excel/Sheets proficiency, GA4, Shopify analytics; comfort building dashboards and turning ambiguity into clear decisions.
- Strong creative instincts and brief-writing: you can translate positioning into thumb-stopping ads and high-converting pages.
- Cross-functional leadership: you’re collaborative with Product, Creative, Merchandising, and Engineering/Digital Product. You’re comfortable setting priorities and saying “no”.
- Bias to action and owner mindset. You’ll roll up your sleeves and also manage agencies/partners to outcomes.
Nice to have:
- Experience in travel/outdoor, bags/luggage, or adjacent categories.
- Success launching hero products and scaling evergreen SKUs.
- Experience with corporate/bulk programs and retail/marketplace distribution.
Tools you’ll likely use here:
- Shopify, GA4, ads managers (Meta/Google/TikTok/Amazon), WorkMagic, Klaviyo, Attentive, Looker, Google Work Suite, and more!
$110,000 - $125,000 a year
Bespoke Post is an equal opportunity workplace and we recognize that our success is dependent on having an inclusive, collaborative team that is as diverse as, if not more than, the products we ship.
