Senior Paid Media Manager
New York, New York
Growth – Growth /
Regular /
On-site
Better is reimagining home finance and making it faster, cheaper, and easier for everyone to become a homeowner. We leverage creative technology and innovation to make the home buying journey more approachable and understandable and home finance more affordable and accessible. Here are some interesting facts to help you get to know Better:
- We’ve funded over $100 billion in loans for our customers, more than any other fintech
- Yahoo! Finance - Best Mortgage Lender for First Time Homebuyers of January 2025: Best lender for quick approval
- Yahoo! Finance - Best Mortgage Lenders of 2025: Best online mortgage lender
- Fintech Breakthrough Award: Best Lending Innovation Award
- Money Magazine - 8 Best Mortgage Lenders of 2025: Best for fast closing
- We are Forbes’ Best Online Mortgage Lender for 2023
- We have raised over $1.2 billion in equity capital to transform the mortgage industry, the largest financial asset class in the world
We are a place where smart, hungry, ambitious people who want to recognize their full potential thrive.
A Better Opportunity
The Senior Paid Media Manager is a strategic leader responsible for overseeing the development, execution, and optimization of multi-channel paid media campaigns that drive measurable business growth. This individual will manage agency partners and direct cross-functional teammates, within a matrixed org structure, across brand, product, analytics, and finance to ensure marketing investment effectiveness and alignment with business goals.
Responsibilities
- Strategy & Execution: Lead the strategy, planning, and execution of integrated paid media campaigns across digital platforms including search, display, social,video, affiliate, and emerging channels.
- Team Leadership: Manage and mentor a high-performing team or external agency partners; foster development and set clear performance expectations.
- Budget Oversight: Own the paid media budget across channels and regions; ensure efficient media spend aligned with ROI targets.
- Performance Analytics: Partner with data and analytics teams to develop performance dashboards, establish KPIs, and drive insights-based optimizations.
- Cross-Functional Collaboration: Collaborate with creative, product, and lifecycle teams to align messaging and funnel performance across paid touchpoints.
- Innovation & Testing: Drive a culture of continuous experimentation; test new platforms, formats, and partners to expand reach and performance.
- Reporting & Communication: Provide regular updates to executive leadership on campaign performance, key learnings, and investment recommendations.
Qualifications
- 8+ years of experience in performance marketing, with deep expertise in paid media strategy, execution, and optimization with at least 5 years directly managing Google Search, YouTube, and Meta campaigns.
- Proficiency with Google Ads Manager, Meta Ads Manager, and relevant analytics and tracking tools.
- Experience managing large budgets (>$1mm/month) and scaling campaigns across the full marketing funnel.
- Experience managing direct reports and/or agency relationships.
- Strong analytical skills with a proven track record of using data to drive media decisions.
- Excellent cross-functional collaboration and stakeholder management skills.
- Knowledge of attribution modeling, incrementality testing, and media mix modeling a plus.
- Experience in a fast-paced, high-growth environment preferred.
$160,000 - $185,000 a year
Company Benefits
We are thrilled to offer all our full-time employees the following benefit offerings:
- Benefits eligibility effective DAY ONE
- *$0 medical plan premium offering coverage nationwide paired with our Health Savings Account that includes an employer contribution (*Additional Medical, dental, vision plan options also all with nationwide coverage)
- Flexible PTO
- Immediate virtual mental health support by licensed therapists for our employees and their eligible dependents age 6 and up! First few visits at no cost to you!
- Personalized care for every fertility and family care journey for our employees and their partner!
- Dependent care benefits (i.e. childcare and/or elder care costs) and commuter benefits both include a company match!
- Discount programs and perks including pet Insurance!
In Office Perks include:
- Have Lunch on us! Daily lunch stipend for meals while in the office
- Monthly social events
- NYC HQ Oculus discounts
The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided.
Disclaimer
Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
