The Outreach Manager works with the outreach team to execute client campaign calendars on time, accurately and with the proper templates to gather valuable information from healthcare providers across the country. They will also assist with template design, campaign strategy, performance reporting and tracking, and QA. The OM sits on BetterDoctor’s outreach team (our hybrid team of marketing and support) and will work collaboratively among all teams to operate our product.
Strong candidates will have experience with email marketing, campaign management, content strategy, user research, an eye for design, and serious attention to detail. The BetterDoctor Outreach Manager will have a runway for growth and the opportunity to learn from product, engineering, support and client services teams at our small (but mighty!) startup in the heart of San Francisco.
TLDR - If you’re sympathetic to user experience and crave a role that allows you to flex your marketing, design, communications, and product management skills, we want to hear from you. Especially if you love operational challenges and want to make healthcare less of a mess, this is an excellent job for you.
(Major bonus points to candidates who have managed call teams or worked on fax campaigns before.)
Your major responsibilities
- Performance Marketing
- Increase conversion rates by method (fax, email, phone, post mail) quarter on quarter
- Work with outside vendors to coordinate and optimize outreach material design (call scripts, post mail envelopes, etc.)
- Campaign Coordination
- Execute client outreach calendars on time with the proper templates
- Build play-books and processes to ensure operational efficiency
- Hunt and investigate bugs, seeing them through to permanent resolutions
- Managing client on-boarding checklists
- QA ongoing outreach, fix bugs as necessary
- User Feedback + Support
- Assist with asset redesign in response to user feedback (including copywriting)
- Interface with providers and become familiar with our industry, their experience, and dedicate yourself to improving it
- Work closely with design and engineering teams to stay ahead of schedule
We think you’ll be successful if you have
- A Bachelor’s degree, ideally in marketing or communications
- 2+ years of online marketing, outreach, or campaign management experience
- Prior experience with and a love of A/B/N testing
- Strong attention to detail
- Curiosity and a willingness to learn new tools
- Experience with QA and debugging issues, in short: strong investigatory nature
- Exceptional written and verbal communication skills
- Sympathy for users (Bonus points for prior UX or support experience)
- Bonus points for data visualization gurus (Looker lovers)
- A genuine interest in making the US healthcare system better
- Prior experience in health tech or communicating with providers a plus
What you can expect from us
- 100% fully paid health care for employees
- 80% paid health care coverage for dependents of employees
- Generous holiday schedule (12 days)
- Unlimited PTO
- Generous snacks and coffee selection
- Opportunity to contribute to meaningful work
- Top-notch gear - New MacBook, wide screen monitor and adjustable workstation
- Sunny office located in SoMA neighborhood of San Francisco
BetterDoctor started as a health marketplace that has helped over 20 million patients find better care. Over the last 24 months the company has moved from B2C marketplace to B2E data-platform that powers the health market with validated doctor data. Doctor data inaccuracy is one of the hidden problems that causes a huge strain on the whole US healthcare system. The market is dominated by large incumbents who haven’t gotten the data accuracy to over 80%. Now government has stepped in and new legislation mandates health plans and doctors to keep their data up-to-date.
BetterDoctor is in a unique position to solve these data quality problems. BetterDoctor's data platform and validation engine effectively cleans the doctor data, and BetterDoctor APIs distribute this data back to the health care ecosystem. Today national health plans and more than 1,500 developer partners use the APIs to power their doctor data.