Head of Outreach

San Francisco
Operations
Full-Time

The Head of Outreach leads BetterDoctor’s outreach team to gather valuable information from healthcare providers across the country. The Head of Outreach directs the outreach team to execute client campaign calendars on time, accurately and within budget. They will lead overall outreach strategy, and drive template design, campaign definition, performance reporting and tracking, data quality and support.

Strong candidates will have experience with email marketing, campaign management, content strategy, user research, an eye for design, serious attention to detail, and urge to drive decisions with data. The BetterDoctor Head of Outreach will have a runway for growth and a bridge to the operational capabilities of our product management and engineering teams, while championing client and user needs in the organization.

TLDR - If you’re sympathetic to user experience and crave a role that allows you to flex your strategic, marketing, design, communications, and product management skills, we want to hear from you. Especially if you love operational challenges and want to make healthcare less of a mess, this is an excellent job for you.

(Major bonus points to candidates who have managed call teams or worked on campaigns targeting physicians before.)

Your major responsibilities:

    • Campaign Leadership
    • Create and own outreach strategy and direction
    • Manage team to ensure proper execution of client outreach calendars (Timing, Templates, etc)
    • Build play-books and processes to ensure operational efficiency and redundancy
    • Partner with Account teams to lead the successful on-boarding of new clients
    • Work closely with Sales teams to assist RFPs and the sales cycle
    • Drive QA efforts, while acting as the primary point of resolution for critical issues

    • Performance Marketing
    • Drive conversion rate increases by method (fax, email, phone, post mail), quarter on quarter
    • Own and optimize outreach campaigns, including tool selection,  campaign materials (call scripts, post mail envelopes, etc.), and vendor partnerships
    • Lead and manage A/B/N testing efforts on campaigns
    • Work with Data Scientists to understand and optimize segmentation of campaigns

    • User Feedback + Support
    • Lead asset redesign in response to user feedback (including copywriting)
    • Own the provider experience, and dedicate yourself to improving it
    • Partner with design and engineering teams to stay ahead of schedule

What we expect from you

    • A Bachelor’s degree is required, marketing or communications strongly preferred
    • 5+ years of online marketing, outreach, or campaign management experience
    • 1+ years of experience leading and managing a team
    • Experience with QA and debugging issues, in short: strong investigatory nature
    • Strong experience with and a love of A/B/N testing
    • A technical background (exposure/ability to handle data sets, SQL, etc)
    • Exceptional written and verbal communication skills
    • Experience collaborating closely with Product and Engineering teams
    • Bonus points for data visualization gurus (Looker lovers)
    • Managing and contracting with outside vendors (including BPOs)
    • Prior experience in health tech or communicating with providers a significant plus

Key characteristics we think will make you a successful fit:

    • Strong sense of accountability
    • Exceptional attention to detail
    • Results-oriented program manager
    • Curiosity and a willingness to improve status quo
    • Empathy for users (bonus points for prior UX  or support experience)
    • A genuine interest in making the US healthcare system better

What you can expect from us:

    • 100% fully paid health care for employees
    • 80% paid health care coverage for dependents of employees
    • Generous holiday schedule (12 days)
    • Unlimited PTO
    • 401K
    • Generous snacks and coffee selection
    • Opportunity to contribute to meaningful work
    • Top-notch gear - New MacBook, wide screen monitor and adjustable workstation
    • Sunny office located in SoMA neighborhood of San Francisco

BetterDoctor started as a health marketplace that has helped over 20 million patients find better care. Over the last 24 months the company has moved from B2C marketplace to B2E data-platform that powers the health market with validated doctor data. Doctor data inaccuracy is one of the hidden problems that causes a huge strain on the whole US healthcare system. The market is dominated by large incumbents who haven’t gotten the data accuracy to over 80%. Now government has stepped in and new legislation mandates health plans and doctors to keep their data up-to-date.

BetterDoctor is in a unique position to solve these data quality problems. BetterDoctor's data platform and validation engine effectively cleans the doctor data, and BetterDoctor APIs distribute this data back to the health care ecosystem. Today national health plans and more than 1,500 developer partners use the APIs to power their doctor data.