Vice President, US Retail Sales
Remote
Growth – Retail /
Full-time /
Remote
COMPANY DESCRIPTION
At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.
Beyond Meat is seeking a dynamic Vice President, US Retail Sales to maintain, grow and further develop our growing US Retail business as part of the Retail Sales team. The VP will be responsible for managing the sales of Beyond products across all retailer channels in the US. This will include management and development of existing key accounts as well as the expansion into new and emerging retailers while accelerating profitable revenue growth via strategic and promotional programs for both Beyond Meat and our retail customers. We are looking for an outstanding professional with experience executing innovative and differentiated strategies to increase sales and reach more consumers with strategic product offerings and increased trial thru promotions both in store and online.
The role requires the ability to grow & manage broker relationships and optimize broker performance to accomplish objectives and to motivate, lead and develop a strong sales team from a regional perspective. This includes strategically developing planning, tracking, and measuring execution for retail business objectives and KPIs for headquarter broker performance. The right person possesses a high-level understanding of the Conventional Grocery, Natural Grocery, and Club Channel in the CPG industry, preferably fresh and frozen grocery. The ideal candidate will have both a sales and marketing mindset with a particular focus on growing emerging categories and brands within large retailers. This VP will manage a team of senior sales executives who are responsible for the management and development of individual retail accounts.
TASKS, DUTIES, & GENERAL RESPONSIBILITIES
- Manage top-level broker relationships for the entire retail product portfolio
- Establish and measure top-level broker objectives for volume, trade spending, share, distribution, new items, deductions, etc.
- Manage broker partner sales execution and scorecard their performance against store level MAPS objectives and priorities
- Motivate, coach and lead the sales team and maintain sales operations
- Outline and manage sales budget to plan
- Set quarterly and annual sales goals
- Monitor the market and competitor products and activities
- Provide detailed sales forecasting
- Review customer activity, anticipate consumer needs and improve the Voice of the Customer satisfaction index
- Develop annual customer business plans in partnership with Trade Marketing. Align Beyond Meat’s brand strategies with customer business strategy to maximize growth and profitability
- Direct and monitor all aspects of trade promotion to ensure maximum impact
- Responsible for meeting business objectives and revenue targets across key accounts in the Conventional, Club and Natural Channels
- Responsible for all sales activities including trade promotions, merchandising tactics, increased dollar market share and growth of the business Develop leading market position by driving strategic growth objectives and agenda through developing and nurturing strong business relationships with your customers
- Lead & execute annual planning trade marketing budget and negotiations Manage and ensure forecast accuracy for current and new products
- Foster and maintain strategic customer relationships to identify opportunities and promote business growth, through a shared understanding of success criteria to achieve current and future company goals
- Selling with Insights – Ability to identify, acquire and communicate insights, both specific customer and marketplace, which can serve as the basis for selling strategy including initiatives and solutions. Leverage value added to Beyond Meat’s advantage
- Drive market development and lead implementation of category management initiatives while maintaining leadership in the plant-based category
- Champion in-store excellence for Beyond Meat thru Beyond Meat Retail Sales & Marketing team for maximum impact in retail stores
- Lead and monitor consistently great execution through ensuring the right metrics framework in place
Supervisory Duties
- Accountable for developing talent through on-going performance feedback and career management coaching
- Conduct quarterly and yearly performance reviews of direct reports
- Mentor and develop team members, create succession plan, and identify/recruit key talent
- Set annual and quarterly department level KPIs
QUALIFICATIONS: Education, Technical Skills, and/or Previous Experience
- BA/BS required in related field
- 15+ years of CPG sales and strategy experience in Key Account Sales, Trade Marketing and Broker Management
- Proven track record of delivery of business results within key national accounts across all channels
- Marketing / Trade Marketing experience within the food industry is a plus
- P&L management experience is a plus
- Strong communication skills, highly organized, and manages timelines and objectives effectively
- Strategic thinker and passionate for achieving long-term success via hands on, solutions oriented approach
- Self-motivated, self-directed, flexible and able to work under pressure in a fast paced environment
- Strong sales, negotiation, and strategic skills with experience in annual business planning
- Strong analytical background and ability to analyze complex trends and data (syndicated data analysis (IRI & Spins) and budget management)
- Experience in supporting and facilitating cross-departmental interdependencies, across sales and marketing
- Post-promotion analysis
- Leadership and strategic influencing skills towards multifunctional stakeholders
- Demonstrated team development and leadership
- Experience selling to key accounts within the geography
- Strong PC skills including MS Office and Google Suite
- Retail Link, Partners Online, and Blue Planner, Tableau experience preferred
WORK ENVIRONMENT
- Open to a Remote arrangement for the right caliber and experienced candidate
- Prefer In-office five days a week at our El Segundo, CA HQ, when not traveling
- Ability to travel 40 –50%
$210,000 - $250,000 a year
The starting annual base pay for this REMOTE role is between USD $210,000 and $250,000. The actual base is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus, equity, and benefits.
If the Candidate is based at HQ in El Segundo, California the starting annual base pay range will be adjusted accordingly.
Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.
For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.
