Corporate Counsel - IP, Advertising and Brand Management

El Segundo, CA /
Legal – Legal /
Full-time
COMPANY DESCRIPTION

At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.

OVERVIEW

Beyond Meat is seeking a marketing, advertising, trademark, and intellectual property attorney with 10-12 years of experience. This a full-time position, reporting to the Chief Legal Officer. The ideal candidate must have substantial knowledge and experience in counseling on marketing; brand management; packaging, labeling, promotional, and advertising matters; endorsements and ambassador programs; IP licensing; patents; and trademark counseling and enforcement matters (including prosecuting, maintaining and enforcing trademark applications and registrations on a global basis). Candidates should also have experience working with heavy volume, large trademark portfolios; possess strong time management skills; have excellent writing, analytical, and interpersonal skills; and be highly organized and detail oriented. 

RESPONSIBILITIES

    • Provide legal counsel on intellectual property matters, claim substantiation, truth-in-advertising, regulatory compliance, product naming, social media, endorsements, marketing, right of publicity, FTC and FDA compliance, and food and packaging labeling claims. 
    • Manage global trademark, copyright, and domain name portfolios in a cost efficient and responsible manner. Set budgets and formulate brand protection strategies. Conduct and analyze trademark clearance searches and provide opinions on availability and risk. Educate company employees on proper trademark usage and create user guides, company policies, brand guidelines, and training materials. 
    • Formulate and implement brand monitoring strategy for social media, the internet, and other digital platforms to detect unauthorized trademark and copyright use. Submit take-down requests and manage cease and desist matters as issues arise.
    • Manage trademark, copyright, domain name, and advertising related proceedings, engage and oversee outside counsel as necessary. Respond to government agencies, complaints, and other inquiries related to marketing and advertising. 
    • Review marketing campaigns from conception through execution. Review and negotiate marketing, license, sponsorship, charitable donation, endorsement, brand ambassador, prize provider, and promotional agreements. Provide risk assessments and creative commercial solutions to support business objectives.

QUALIFICATIONS

    • 10-12 years of experience in trademark, intellectually property, advertising, and regulatory compliance matters
    • J.D. from an accredited law school with strong academic credentials
    • Admission in good standing to a state bar, preferably California

Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.

Please note that Beyond Meat has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees. All U.S. employees who (a) physically enter a Beyond Meat facility in the United States, (b) represent Beyond Meat at work-related events, including but not limited to trade shows and product demonstrations, or (c) physically enter customer or potential customer sites in connection with their work for Beyond Meat must take all necessary steps to be Fully Vaccinated as a condition of employment, unless a reasonable accommodation is approved.