Regional Sales Manager (RSM), Foodservice-North America

Growth – Foodservice /
Full-time /

At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.

Beyond Meat is hiring multiple REMOTE Regional Sales Managers to join the Company, servicing either the Northeast, South Central, or Midwest region of the United States! 

The Regional Sales Manager (RSM)-North America is a pivotal & highly visible member of the sales team, playing a crucial role in driving the growth and advancement of Beyond Meat’s Foodservice business. Collaborating closely with Brokers, Distributors, Operators, and other Strategic Partners, the RSM contributes significantly to achieving the Company’s mission in the Foodservice sector.

The RSM reports to the Sr. Regional Sales Manager.  They will deliver key objectives, including net revenue, volume, distribution, and share growth across both Commercial and Non-Commercial Foodservice channels, encompassing onsite Retail Foodservice and Industrials. This dynamic role demands high energy, a deep & comprehensive understanding of the Foodservice industry landscape, and the ability to inspire and foster strong relationships with various internal and external stakeholders. The ideal candidate will have a collaborative and enterprising mindset, work effectively within a dynamic team environment, results-oriented, thrive in a fast-paced environment, and demonstrate a willingness to go above and beyond to achieve success.


Sales & Business Acumen:

    • Achieve assigned net revenue, volume, distribution, and share goals within the established budget
    • Develop strategic regional business plans and prioritize initiatives to deliver on the Annual Operating Plan (AOP), taking full accountability for results

Broker Management:

    • Develop strong key relationships with Brokers by engaging, motivating, and leading them as an extension of the sales team
    • Adapt national broker priorities into clear regional plans, providing the necessary tools and consistent training to enable Brokers to succeed with excellence

Distributor Leadership:

    • Own the relationship with top strategic broadline distributors, fostering mutual growth at every level of the organization
    • Collaborate with distributor leaders to develop joint category plans and execute quarterly initiatives
    • Develop sales programs and introduce new products to distributor representatives
    • Represent Beyond Meat at distributor events such as food shows and sales meetings, ensuring new business and category leadership
    • Pursue new distributor partnerships to expand product availability into untapped markets

New Business Development:

    • Prospect, profile, and successfully sell Beyond Meat® products to large regional chains partners to meet sales AOP goals
    • Cultivate strong and foster lasting relationships with key stakeholders within regional chain partners, including decision-makers and influencers
    • Utilize regional wiring relationships with Food Management Companies (e.g., Compass, Aramark, Sodexo) and Group Purchasing Organizations (e.g., Premier) to expedite new distribution opportunities
    • Identify segment priorities based on business mix and share data within the region, driving growth in white space market segments


    • Clearly communicate expectations and goals to external partners, providing ongoing feedback and conducting Quarterly Business Reviews (QBRs) to support channel partners in achieving sales targets
    • Negotiate and manage contracts, marketing agreements, and growth programs to optimize partnerships
    • Analyze Broker and Distributor reports and provide bi-weekly summaries to internal team members regarding partner performance

Administrative Responsibilities:

    • Maintain detailed records of customer interactions, sales activities, and account information in CRM system, ensuring accuracy and completeness of data
    • Manage robust pipeline through CRM weekly
    • Provide sample shipments, document requests, and information dissemination in collaboration with partners
    • Provide competitive intelligence reports and market feedback to inform strategic decision-making

QUALIFICATIONS - Education, Technical Skills, and/or Previous Experience:

    • Bachelor's degree or equivalent military experience required
    • 7+ years of proven CPG Foodservice sales, distributor, and regional key account management experience with branded value-added products 
    • 3+ years of sales agency (broker) management experience, demonstrating a proven ability to drive results through influence
    • Proven track record of consistently achieving sales targets and Annual Operating Plan (AOP) goals
    • Strong business and financial acumen with trade budget management experience
    • Exceptional strategic sales and negotiation skills
    • Solid interpersonal, written, and verbal communication skills, with the ability to effectively engage and motivate both internal and external stakeholders
    • High integrity and commitment to the teamwork
    • Results-oriented self-starter with a proactive bias to action
    • Proficiency in CRM platforms such as Salesforce
    • Strong competency around understanding & communicating market share reports
    • Fluent in Microsoft Suite, Google Suite, and trade management systems
    • Excellent multitasking and prioritization abilities, particularly within a fast-paced organizational setting
    • Self-motivated individual capable of working effectively both independently and as part of a team


    • 60-70% travel via driving, air travel, and overnight stays to assigned region
    • This position is entirely remote, with the selected individual being based within 50 miles of a major airport to facilitate travel and accessibility for business purposes  
    • Candidate must have the ability to work effectively from a home office 
$125,000 - $140,000 a year
The starting annual base pay for this role is between USD $125,000 and $140,000.  The actual base is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands.  The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus, equity, and benefits. 
Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.

For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.