Marketing Manager- The Watermark
Tysons, Virginia
The Watermark Hotel – Sales /
Full Time /
On-site
B. F. Saul Company Hospitality Group is a subsidiary of the largest private real estate company in the Washington, D.C. area, and has been in operation for over 130 years. The Hospitality Group operates a portfolio of more than 20 business class hotels with top brands from Intercontinental Hotel Groups, Marriott International, Hilton, and Best Western Hotels: along with The Watermark Hotel, The Hay-Adams Hotel, and Perch Putt. These properties are operated by a team of more than 1,000 enthusiastic hospitality professionals!
The Watermark Hotel is seeking a creative and strategic Marketing Manager to facilitate all digital marketing efforts for our premier hospitality destination and its distinctive outlets. This role will manage social media presence across multiple unique venues including The Watermark Hotel, Perch Putt (our 18-hole putt putt golf course), our award-winning restaurant Wren, and our newly opened Tokyo-inspired cocktail lounge.
We're looking for a creative storyteller who can capture the essence of each of our distinct venues while maintaining cohesive brand messaging. The successful candidate will be equally comfortable behind a camera capturing the perfect food shot as they are analyzing engagement metrics and developing strategic campaigns. This role requires someone who thrives in a fast-paced hospitality environment and can juggle multiple projects while maintaining attention to detail.
B. F. Saul Company Hospitality Group invites you to take your career to the next level! As a leading Owner and Management Company in the Hospitality Industry, our commitment to our team is in our “One Team!” values. Our integrated approach in obtaining top talent ensures key players who are committed to their professional and personal development represent our hotels, have a sound understanding of the industry, and possess significant attributes to enhance our culture. Joining our team says you are committed to guest satisfaction and promise to uphold the highest level of integrity.
Key Responsibilities:
- Social Media Management
- Develop and execute comprehensive social media strategies for hotel and all outlets across Facebook, Instagram, and LinkedIn
- Create engaging content campaigns that align with each venue's unique brand identity and target audience
- Manage daily social media operations including posting, engagement, and community management
- Monitor and respond to comments, messages, and mentions across all platforms in a timely and professional manner
- Analyze and report social media performance metrics and adjust strategies to optimize engagement and reach
- Content Creation & Photography
- Conceptualize and produce high-quality visual and written content to increase engagement and drive inquiries
- Conduct basic photography sessions focusing on food and beverage items, function room setups, special events, and property features
- Utilize design platforms (particularly Canva) to create visually appealing graphics, promotional materials, and social media assets
- Maintain a consistent visual brand aesthetic across all digital touchpoints
- Website & Digital Asset Management
- Perform minor website updates including packages, menus, photos, and promotional content
- Ensure all digital assets are current, accurate, and optimized for user experience
- Coordinate with web development team for larger technical updates as needed
- Reputation Management
- Monitor and manage online reviews across Google, TripAdvisor, and Medallia platforms
- Respond professionally to guest feedback and work with operations teams to address concerns
- Develop strategies to encourage positive reviews and improve overall online reputation
- On-Site Marketing Initiatives
- Design and implement on-property marketing materials including signage and promotional displays
- Create and execute email marketing campaigns to support venue promotions and events
- Collaborate with operations teams to support special events and seasonal campaigns
Required Qualifications:
- 2-3 years of social media marketing experience
- Previous experience in the hospitality industry preferred (hotel, restaurant, resort, or similar)
- Proven track record managing business social media accounts with measurable results
- Technical Skills
- Proficiency with design, content management and email marketing platforms
- Basic photography skills with ability to conduct food, beverage, and event photography
- Strong understanding of Facebook, Instagram, and LinkedIn business platforms
- Core Competencies
- Exceptional organizational and project management abilities
- Self-motivated with ability to work independently and meet deadlines
- Creative problem-solver with "outside the box" thinking approach
- Strong written and verbal communication skills
- Ability to understand and translate unique brand positioning for different target audiences
Benefits
- Well-Being Benefits:
- Health Insurance
- Dental & Vision Insurance
- Short & Long Term Disability
- Vacation
- Long Term Planning:
- 401(k) Retirement Program
- Paid Life Insurance
- Tuition Reimbursement
- Team Member Programs:
- Our Big 3 Mission Statement Leaders of the Month/Year
- Annual Performance Appraisals and Wage Increase Opportunities
- Annual Team Member Banquets
- Annual Team Member Engagement Survey
- Discounted Room Rates for Team Members, Family and Friends
- Complimentary Room Stays
- Weekly Payroll
B. F. Saul Company Hospitality Group is proud to be an equal opportunity workplace dedicated to pursuing and hiring diverse professionals.
Equal Opportunity Employer/Veterans/Disabled
