Director, Marketing
Remote - US
Marketing /
Remote
Our Mission
At Big Health, our mission is to help millions back to good mental health by providing fully digital, non-drug options for the most common mental health conditions. Our digital therapeutics — SleepioRx for insomnia, DaylightRx for anxiety — both recently cleared by the FDA, provide treatment anytime, anywhere. Our digital program - Spark Direct - helps to reduce the impact of persistent depressive symptoms.
In pursuit of our mission, we’ve pioneered the first at-scale digital therapeutic business model, in partnership with some of the most prominent global healthcare organizations, including leading Fortune 500 healthcare companies and Scotland’s NHS. Through product innovation, robust clinical evaluation, and a commitment to equity at scale, we are designing the next generation of medicine and the future of mental health care.
Our Vision
Over the next 5-10 years, we believe digital therapeutics (DTx) will transform the delivery of health care worldwide, providing access to safe and effective evidence-based treatments to billions. Big Health is in a prime position to take the lead in this transformation.
Big Health is a remote-first company, and this role can be based anywhere in the US. We encourage you to apply even if you don’t meet 100% of the job requirements.
Join Us.
Job Summary
We are looking for a Director, Marketing to join our organization to lead strategic marketing plans across all of Big Health’s core market segments including employer, payer, and provider markets. This leader will own all the core marketing functions (enrollment/member growth, creative & content, B2B marketing, product marketing, PR & brand) and lead a team of marketing professionals. This role is mission critical toward driving sustainable revenue growth for the company.
Responsibilities
- Team Leadership & Cross Functional Collaboration:
- Manage and mentor the marketing team, fostering a collaborative and innovative work environment. Set clear objectives, provide regular feedback, and conduct performance evaluations.
- Collaborate with internal departments, such as sales, product development, and client success, to ensure alignment and support for marketing initiatives.
- Strategic Planning:
- Execute comprehensive marketing strategies that align with the company’s business objectives.
- Manage the marketing budget, ensuring cost-effective and efficient allocation of resources.
- Campaign Management:
- Plan and execute multi-channel marketing campaigns, including digital marketing, social media, email marketing, content marketing, events, and traditional media.
- Monitor campaign performance and adjust strategies as necessary to achieve optimal results.
- Brand Management:
- Oversee the development and positioning of the company’s brand, ensuring consistent messaging across all channels.
- Lead brand initiatives to strengthen brand recognition and loyalty.
- Product Marketing:
- Oversee Product Marketing team and work with them to:
- Collaborate with product development teams to create go-to-market strategies for new product launches and releases.
- Drive the design, development, and execution of sales and client success enablement materials, including sales decks, one-pagers, whitepapers, and videos as needed.
- Customer Relationship Management (CRM):
- Develop and implement CRM strategies to enhance customer engagement and retention.
- Oversee campaign brief development for seasonal campaign, client/product launches and intake requests as needed.
- Utilize data analytics to gain insights into customer behavior and preferences, tailoring marketing efforts accordingly.
- Performance Analysis:
- Partner with Analytics to track, analyze, and report on key marketing metrics and KPIs to measure the effectiveness of marketing efforts.
- Use data-driven insights to make informed decisions and optimize marketing strategies
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
- Proven experience (at least 7+ years) of marketing experience with a track record of successful marketing strategy development and execution. Experience within the healthcare or wellness space is highly preferred
- Demonstrated leadership and at least 3 years of prior team management experience
- Strong analytical skills and experience with marketing analytics and tools
- Creative thinking and problem-solving abilities.
- Proficiency in digital marketing platforms and technologies.
- Innovative mindset with a passion for staying ahead of marketing trends.
- Ability to work in a fast-paced, dynamic environment.
- Strong project management skills and attention to detail.
- Customer-centric approach with a focus on delivering value.
$185,000 - $215,000 a year
Compensation Range for Role:
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Additional compensation may include benefits, variable pay, discretionary bonuses, and equity.Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. The pay scale is subject to change depending on business needs.
Life at Big Health
Backed by leading venture capital firms, Index Ventures, Octopus Ventures, and Kaiser Permanente Ventures. Big Health’s products are used by large multinational employers and major health plans to help improve sleep and mental health. To date, more than 12 million people across 60+ countries have access to Sleepio or Daylight
Surround yourself with the smartest, most enthusiastic and dedicated people you’ll ever meet, but who listen well, learn from their mistakes and when things go wrong, generously pull together to help each other out - Having a bigger heart and small ego are central to our values.Enjoy benefits including a generous vacation policy, professional development fund, flexible working arrangements and more. Competitive salary packages including stock options.
We at Big Health are on a mission to bring millions back to good mental health, in order to do so, we need to reflect the diversity of those we intend to serve. We’re an equal opportunity employer dedicated to building a culturally and experientially diverse team that leads with empathy and respect. Additionally, we will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance
